According to Euromonitor International, fortified or functional food and drink sales jumped by 25% between 2008 and 2013 to reach $267.6bn (€249bn). But what does this industry term really mean to consumers anyway and what are the motivators behind such purchases?
Over 32,000 people have signed a petition to remove Protein World’s weight loss pill advertisements asking: ‘Are you beach body ready?’
From chia and quinoa, to teff and einkorn, there is a resurgent interest in re-discovering ancient varieties of grains as functional food ingredients. But what are they, and why are we so interested in them?
Five countries recommend folate and folic acid consumption around conception above and beyond World Health Organisation (WHO) guidelines, while five others dismiss supplementation as unnecessary, report finds.