Speaking at Vitafoods 2009 in Geneva about vitamin E tocotrienols, Lipid Nutrition’s John Kurstjens explained the thinking behind Lipid Nutrition’s entrance to the tocotrienol market, and how they are positioning the ingredient.
Carotech’s Sharon Ling added that the Malaysian tocotrienol players welcomed competition, seeing it a sign of product maturation. Dr Ling also expands on potential health benefits under study, including reversing hair loss, brain health, and the potential of the ingredient in cosmeceuticals.
