Consumer Trends

Oats and soya drive healthy non-dairy market in Nordic countries

01-Mar-2007 - The Nordic region is a hotbed of development for dairy alternatives using healthy ingredients like oats and soya, says Organic Monitor, and marketers are responding to consumer health awareness by repositioning products as functional foods.

Time for probiotics to attack the mass market?

20-Feb-2007 - Consumers with the greatest need could be missing out on the health benefits of probiotics since they are not 'streetwise' about health issues and may not be able to afford them, says a nutrition scientist.

Untapped potential for functional foods in Europe, says Datamonitor

12-Feb-2007 - The value of the European functional foods market is a mere fraction of the US market, according to a new report from Datamonitor that highlights untapped potential in the continent.

Natural is key to UK weight loss market, says Mintel

17-Jan-2007 - Consumers in the UK are seeking a more natural approach to weight management, according to Mintel, a trend that signals some of the latest ingredients in the sector could be right on the money.

Fish stock concern could affect in consumption advice

10-Jan-2007 - The UK's Food Standards Agency may review its advice that people should eat at least two portions of fish a week for its health benefits, in the light of environmental concerns.

Trends 2007

Smoothie operators lead UK health binge

04-Jan-2007 - Smoothies are set to be the high street success story for the UK soft drinks industry over the next few years, figures suggest, harnessing a growing trend for healthy fast food.

Christmas spice and all things nice

21-Dec-2006 - Christmas-time is closely associated with feasting on special foods and (dare we say it?) gross overindulgence that ends only after bells have rung in the New Year. But many of the seasonal treats we enjoy also have a healthy aspect. If eaten in the right quantities. And not smothered in cream…

Grim tidings for Japan functional drinks market

21-Dec-2006 - Functional and energy drinks in Japan are coming under pressure from perceived healthy options such as ready-to-drink teas, mineral water and tonic drinks, according to a recent report from Euromonitor International.

China pushes oligosaccharide use

14-Dec-2006 - China wants to boost consumption of the gut healthy carbohydrates, oligosaccharides, including the ingredient in next year's public health improvement programme.

Forbes, Carrefour confident over Reducol roll-out

14-Dec-2006 - Reducol could have a big impact on heart disease rates in France, say Forbes Medi-Tech and Carrefour, the supermarket giant that recently launched a range of yoghurt products containing the cholesterol-lowering ingredient.

Fruit and veg gaining value for China

30-Nov-2006 - China, producer of half the world's fruit and vegetables, is set to overtake the Netherlands in the next two to three years to become the world's third biggest fresh produce exporter in value terms, predicts a new report from agriculture specialists at Rabobank.

Purity provides a hook for fish oil sellers

28-Nov-2006 - New European standards and public awareness about contaminants in fish oil are opening up a new marketing angle for omega-3, with both finished product and fish oil companies touting their product's purity.

Energy drinks market continues to sparkle

24-Nov-2006 - West Europe's energy drink sales accelerated by 15 per cent to a volume of 383 million litres and a value of over €3 billion in 2005, according to drinks consultancy Zenith International.

Consumer education on satiety may be called for

22-Nov-2006 - Weight management was a topic on many people's lips at HIE in Frankfurt last week, with a particular emphasis on satiety. But while several satiety-boosting ingredients are grabbing industry attention, are consumers ready for the concept?

Echinacea on the up in UK, say retailers

17-Nov-2006 - With the cold season well and truly upon us, it seems that Brits are turning to herbal remedies in a bid to stave off the sniffles. Both Boots and the National Association of Healthfood Stores this week reported an increase in sales of echinacea.

US get worst health marks

15-Nov-2006 - Even though Americans are willing to spend money on healthy products, they are less likely than other nationalities to make long lasting behavior changes, according to a new report from Business Insights.

Technology will replace nutritional labelling, says expert

08-Nov-2006 - As consumers increasingly self-manage their health with the aid of new technologies, the current debate over nutritional labelling is only a transitional phase, said a market expert at last week's Healthy Foods Summit.

Introducing new ingredients stakeholder-by-stakeholder

07-Nov-2006 - Successful introduction of new nutritional concepts revolves around developing the market stakeholder-by-stakeholder, according to Health Focus Europe.

Survey indicates Europeans' functional food preferences

25-Oct-2006 - An EU-funded project to identify consumer attitudes to metabolic syndrome, genetics in nutrition and agro-food technologies could help inform food makers about product types and approaches that are likely to be well received.

UK women unconcerned about cholesterol, report

13-Oct-2006 - A new report has highlighted a lack of awareness about cholesterol-levels amongst many British women, which could be addressed by marketing from food manufacturers and educational efforts from heathcare organisations.

Beverages lead functional product uses for Pycnogenol

10-Oct-2006 - Beverages represent one of the most interesting categories for Pycnogenol outside of supplements, as formulators are seeking to add value to established product lines and deliver healthy ingredients in convenient formats.

China laps up healthy drinks

10-Oct-2006 - Beverages with a healthy twist are booming within the Chinese beverage market according to a report from global beverage research specialists Canadean.

Cocaine drink could further confuse energy drinks market

18-Sep-2006 - Move over caffeine. A new breed of energy drinks are referencing illegal drugs in their marketing - but without actually containing them - in a bid to capture the lucrative, party-going youth market.

Mainstream drives UK sports nutrition, but do the claims hold up?

08-Sep-2006 - UK consumers are embracing sports nutrition as they aim to lead healthier lifestyles - even though they may not need the cocktail of nutrients intended for the pros. But as the market develops, manufacturers are advised to ensure products live up to their claims.

Could joint health be the next big thing in beverages?

23-Aug-2006 - Cargill has indicated that it may take its Regenasure glucosamine chondroitin ingredient into functional beverages - yet it has emerged that another company's foray into the market has not proved positive, raising questions as to whether consumers are ready to depart from traditional delivery forms.

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