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Australians told: most don't need protein products for active lifestyle
12-Jul-2006 - The Australian Consumers Association has questioned general consumer use of protein bars and shakes in a report that could have repercussions for the mainstream sports and energy market and call into question marketing techniques.
Vitamin K focus
Who's aware of vitamin K?
04-Jul-2006 - Mention vitamins A to E, and most people will know why they need them and what foods to find them. Not so vitamin K, a comparatively little known vitamin that has been the subject of several recent scientific investigations for its role in bone health and the prevention of blood clots.
Leatherhead to study what consumers want from functional foods
23-Jun-2006 - Leatherhead Food International is planning a multi-client study that aims to identify consumer drivers of the €4bn European functional foods market, and is offering companies the opportunity to part-fund and steer the research.
How to tackle World Cup sponsorship hypocrisy?
22-Jun-2006 - As the World Cup football tournament in Germany reaches half-time, more voices are raised questioning McDonalds, Budweiser and Coca Cola's presence amongst the sponsors of an event that, at some level, is intended to encourage sporting participation.
CoQ10 focus
CoQ10 uses and awareness in Europe and the US
20-Jun-2006 - CoQ10 continues to be popular with European skin care formulators, whereas US supplement-makers are more eager to leverage research on its internal energy-boosting abilities, data suggests. Moreover, European consumers may not be as aware of the health benefits as their American counterparts.
Commercial diets alike for weight loss - what about nutrition?
06-Jun-2006 - Commercial weight loss programmes all result in about the same levels of weight loss, says a new study in the British Medical Journal, but not all are based around the principles of healthy eating.
Flora launches UK omega-3 awareness campaign
05-Jun-2006 - Flora, the Unilever-owned margarine brand, is embarking on a major campaign to raise awareness of the benefits of omega-3, following consumer research indicating that the message is not being heard by all family members.
Phytosterols market set to continue growth
31-May-2006 - Sales of phytosterols in Europe are predicted to more than double by 2012, but companies need to turn consumer awareness into understanding and acceptance, says a new report from Frost and Sullivan.
Balanced diet, not functional food, could improve Dutch health
31-May-2006 - Functional foods can benefit certain sectors of the population who may not derive the nutrients they need from their daily diet, but they may also pose a risk of overdose of certain vitamins and minerals, according to a new report from The Netherlands.
Marketing focus
Vitafoods 2006: kids driving the health revolution
15-May-2006 - Healthy eating is no longer motivated simply by self-interest. Family welfare has become the overriding concern, and children have become the real driving force behind the health trend.
Out of Africa: Novel botanicals enter market
11-May-2006 - Functional food and beverage makers could soon be turning to Africa for more and more novel plant extracts, Vitafoods attendees heard yesterday.
Weekly comment
Chasing down obesity
09-May-2006 - It is time to admit that society is fighting a part-time battle against the bulge, willingly lambasting soft drinks, burgers and chocolate, while shuffling silently away from a fairly dismal exercise rate.
Irish strawberries growers ride Superfoods wave
05-May-2006 - Irish strawberry production has topped 5,500 tonnes as consumers on the Emerald Isle put the emphasis on locally grown, tasty and nutritious produce.
Older women give functional foods short shrift
04-May-2006 - Postmenopausal women are not inclined to recognise functional foods as a viable means of reducing risk of heart disease, finds a survey that could inform marketing efforts aimed at this important consumer group.
The healthy potential of sheep's milk
21-Apr-2006 - Sheep's milk has a higher content of essential vitamins and minerals than cow's milk and could be used to cater to consumers' appetite for healthy products. But presently it seems only small-time producers are sizing up the opportunities.
Availability, flavour of soy should provoke greater use
20-Apr-2006 - Most adults should include soy products in their diet, says a new white paper that reviews literature and studies investigating the health benefits they may confer.
Europeans hear about lutein, but AMD awareness is low
18-Apr-2006 - Awareness of lutein in Europe is growing apace, according to a new consumer survey. But many consumers have not heard of age-related macular degeneration, meaning that the carotenoid's potential in reducing risk of the condition may not yet be realised.
Women on fad diets put bones at risk, warns NOS
14-Apr-2006 - The UK's National Osteoporosis Society has issued a stark warning that fad dieting is leading women to put their bones at risk by consuming less calcium-rich foods than they did 20 years ago.
Tesco launches lycopene-rich 'Super-Tomatoes'
11-Apr-2006 - British supermarket giant Tesco has launched a British-grown tomato that offers double the lycopene content of normal tomatoes, as the company continues to expand its functional food range.
Russians prefer own supplements to imports
07-Apr-2006 - Russian consumers prefer domestic nutritional supplement brands over imports, according to a market report from DSM Group, but marketing and research should be supported at state level to increase confidence.
Omega-3 goes condition-specific
28-Mar-2006 - The omega-3 market is one of the biggest trends in the supplement market today, but it seems it is crossing from general wellness towards products aimed at specific consumers and indications.
Mintel identifies key food innovations for 2006
08-Mar-2006 - Brain-power foods, portion control and products targeting the senior population are likely to be the food sectors to look out for in 2006, according to Mintel.
EPAX announces de-merger after 'banner' year of growth
03-Mar-2006 - Norwegian omega-3 producer Epax has announced it has de-mergered from its parent company Pronova Biocare, after experiencing 25 per cent growth for 2005.
Diet products have little impact on waistlines
03-Feb-2006 - Consumers may be spending more on diet products, but it seems they are having little effect on overall obesity rates since they are not being used as part of an overall healthy diet, according to a new report from Datamonitor.
France heading for US obesity levels says study
01-Feb-2006 - France is heading towards American levels of obesity, diabetes and heart disease, claims a new study.
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