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Headlines > Consumer Trends

Future looks increasingly bright for herbal supplements, market researcher says

The economic downturn has had a depressing effect on new product launches in the herbal dietary supplement industry, said Steve French, managing director of the Natural Marketing Institute. But the...

INSIDE...VOLAC

Industry must debunk whey protein bodybuilding myths: Volac

While the whey protein market has evolved from a "bodybuilding-only market" there are still myths associated with its past that the industry must "debunk," says Volac.

Religion, weather and age: The Middle East and its calcium problem

A rapidly aging population, a hot climate and clothing restrictions owing to Islam are making the Middle East the right kind of market for calcium-enriched mineral water, according to one German-based...

News in brief

Innocent shakes up smoothies with functional launches

Coke-owned Innocent is launching a functional smoothie range in the UK from April centered on soft health claims - three varieties will use 'defense' 'energise' and 'antioxidant' positioning.

Food Visions: Industry needs to confront its communications crash or lose consumers forever

Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor,...

Special edition: Pre and Probiotics

Probiotic call: Forget health claims (consumers have)

Probiotic players obsessed with winning health claims needn’t bother as consumers don’t value them anyway, a leading consultant says.

Puratos: Wild berry bakery fillings on trend

Puratos has added wild berries to its bakery fillings range to align with consumer interest in nutritional tasty ingredients and move away from watery, cultivated berries.

Comment

What do the eco heretics mean for GM golden rice?

Dr Patrick Moore – Greenpeace founding member and GM defector – represents a fear that lurks in the heart of all ideologists: Am I on the right side of the...

Protein chocolate muscling into mainstream, says Noi Sirius

The booming protein market is starting to move beyond hardcore bodybuilders, according to Iceland’s premier chocolate producer.

DSM leads charge to raise global vitamin E intake recommendations

Global vitamins leader DSM is calling on authorities to raise vitamin E intake recommendations after hosting a workshop and posting a paper on the issue that highlight public health threatening...

Live from Probiota 2014

Data eater: EU probiotic yoghurt market to drop 4.5% by 2018; supplements on the up

The market for probiotic yoghurt in 20 key European Union markets will fall 4.5% in the five years between now and 2018, but the overall sector trend remains positive, Euromonitor...

Special edition: Polyphenols

Polyphenol use rises 69% in 5 years (but do people get it?)

Polyphenol use in functional food and drink marketing has shot up 69% since 2009 even as consumer understanding remains low and approved global health claims extremely limited. But can it continue?

Euromonitor reads 2014 in 5 mega-trends

Backed by a raft of new claims, natural energy and tiredness reduction is the mega-trend of mega-trends for 2014, according to Euromonitor International.

Global probiotic market to add 50% to €33bn by 2018: Analyst

The term ‘probiotic’ may be banned in the European Union – along with its cousin ‘prebiotic’ – but sales remain steady, and the global picture is buoyant, says leading analyst, Euromonitor International.

China’s krill market opening up to newcomers

Canadian biotechnology company Neptune has followed its krill supply rivals Aker Biomarine in receiving New Food Raw Material certification in China, which allows the companies to sell their krill oil...

Goodbye weight watchers, hello weight wellness: Report

Normal not specialist weight management foods (and programmes) are the future for those seeking to lose weight, according to a new report.

Natural dairy the new functional dairy: New Nutrition Business

Dairy will continue its “rebirth as a natural whole food” in 2014 as consumer demand for healthy products such as Greek yogurt drives innovation, according to New Nutrition Business.

29M Brits tried to lose weight last year

More than half of Britain – 29M people or 55% of the population – tried to lose weight in the 12 months to September 2013, while diet food sales showed...

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we took the chance to catch up with analysts and experts at Mintel to ask them what...

2014 outlook for omega-3s: More positive science backing but also continued fallout from prostate cancer study

The coming year will see renewed challenges for the omega-3s sector, an industry leader said.  Among the challenges will be new attacks from the medical community as well as a...

Top 12 trends for food, nutrition and health

Naturally functional products leads the top 12 food, nutrition and health trends identified by New Nutrition Business in its latest infographic.

BRIC healthy dairy boom blooms; Europe down but not doomed

Brazil, Russia, India, China – as well as Mexico – are the fastest growing markets for functional dairy products, according to a Euromonitor International presentation given last week at the Healthy...

News in brief

Flexitarianism to be next ‘mega trend’

Flexitarianism will be the next ‘mega trend’ leading to sales of vegetarian foods in the UK to grow by 10% by 2016, according to food trends agency The Food People.

Guest article

What is the functional food magic number? Why, 0.84 of course…

At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains...

Greek yogurt 'opened up the market' for healthy dairy: Chr Hansen

The continuing popularity of high-protein Greek yogurt in the US has opened up the market for similar dairy products, such as quark, kefir, and drinking yogurt, according to Chr Hansen.

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