New product launches include a Slovenian yoghurt for bone health, and a prebiotic fruit juice in Serbia by Coca-Cola owned company Fresh&Co with the on-pack claim: ‘To help support your body's digestive wellbeing’.

The Beneo programme is a joint initiative between food manufacturers and Beneo-Orafti, designed to inform consumers of the health benefits of inulin and oligofructose (prebiotics), through the use of one simple label denoting it’s presence in many food and drink products.