SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

Headlines > Consumer Trends

INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS

‘Functional beverage belief is back’: Zenith International chair

By Ben Bouckley+

11-Apr-2014

Zenith International chairman Richard Hall
Zenith International chairman Richard Hall
Loading...

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is regaining its faith in functional products.

 

Reflecting on the 10th InnoBev Global Soft Drinks Congress that took place in Lisbon this week, Hall alluded to a panel discussion on sustainability that brought speakers from WWF, Oxfam and Coca-Cola Europe.

“Health and sustainability seem to be, as ever, the two key issues. What came out of this congress was not only the extent to which the industry is leading, but also has to lead and link up with the pressure groups,” Hall says in this podcast.

“That’s on the large scale. As far as specific messages coming through – a lot of attention to what fewer calories and natural sweeteners can contribute,” Hall adds.

Zenith’s chair also mentioned discussions this week about new dispense and cap technologies and enhancers for liquids that move beyond water towards sectors such as milk, coffee and even cocktails.

“There’s a new belief I think in the functional benefits of products, where up until 2008 and the economic downturn they were going strong, then the premium put people off…Now I think extra benefits are back in favor,” Hall says.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Related products

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

Saturated fats may not cause heart disease: Researcher

Saturated fats may not cause heart disease: Researcher

Prof. Philippe Legrand

Director of the biochemistry laboratory, Agrocampus Ouest

GM camelina matches fish oil omega-3 levels

The road to fish-oil equivalent GM camelina

Rothamsted Research has achieved omega-3 levels comparable to fish oil in its first GM...

Russian embargo impact on Arla whey and lactose interests 'minimal'

Russian embargo impact on Arla whey and lactose interests 'minimal': CEO

Henrik Andersen

Chief Executive Officer, Arla Foods Ingredients

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

'It's business as usual': Davisco Foods on Agropur takeover

'It's business as usual': Davisco Foods on Agropur takeover

Polly Olson

Vice President of Business Development, Davisco Foods International

All diets work if you stick to them: Research

Little difference between diets, it's the sticking that counts: Research

Dr Bradley Johnston

senior scientist, the Hospital for Sick Children's Research Institute

CO YO Coconut Milk Ice Cream alternative dairy

CO YO launches coconut milk ice cream after demand soars for alternative dairy

Start-up company Planet Coconut has seen an increase in demand for its CO YO...

Beauty chocolate: Astaxanthin in functional confectionery

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Efrat Kat

Director of marketing and sales, Algatechnologies

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Professor Robert Thomas

Consultant oncologist, Addenbrooke's and Bedford, Cambridge University Hospital

Are doctors seeing the preventative eye health potential of carotenoids?

Are doctors seeing the preventative eye health potential of carotenoids?

James Stringham

Research doctor, University of Georgia

Functional confectionery: What does the future hold?

Which big player will be first on functional confectionery scene?

Adrian Sagman

Vice president of international sales and marketing, Carmit Candy

Food science and technology conference wrap up

IFST conference paints ‘multi-coloured’ picture of food industry

The Institute of Food Science and Technology’s Jubilee conference offered something for everyone involved...

Grey zone around health claims in ‘commercial communication’

You talkin’ to me? The grey zone around health claims in ‘commercial communication’

Georgia Taylor

Marketing and claims advisor , Leatherhead