Probiotics were born in Japan in the 1950s, but they are booming in broader Asia as consumers turn onto them in various formats, and regulations permit a greater range of health claims. Prebiotics are growing in these markets too but in different ways. What can the rest of the world take away from Asia and where else should it be looking for growth? Europe is typecast as flat-lining, but is it true all over and what of the Americas?
Regulatory pressure has forced the probiotic sector to think hard about how its products are presented to world. The alignment between the vast body of science and regulatory parameters varies greatly with regions and countries so what marketing tools are available to manufacturers of probiotics?
Food Vision is the ultimate event for global leaders in food and drink development. Combining business networking with innovative thinking and commercial insight, this is the ideal platform to explore the key issues that will dictate future business success.
Probiotech & Microbiota 2013: the most comprehensive business-facing, research-driven conference in the pre-and probiotic arena. Includes an interactive 2-stream programme and international networking with attendees from over 40 countries.
With over 500 leading suppliers, manufacturers and service providers from the nutraceuticals, functional foods and drinks, ingredients and raw materials industry, Vitafoods Europe, now in it’s 15th year, is the most important event in the nutraceutical calendar.