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Round table Discussion: Probiotic marketing in 2013 and beyond
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Regulatory pressure has forced the probiotic sector to think hard about how its products are presented to world. The alignment between the vast body of science and regulatory parameters varies greatly with regions and countries so what marketing tools are available to manufacturers of probiotics?
Michael Bond, Health Platform Leader – Active Nutrition – DuPont Nutrition & Health
Julian Mellentin, Founder, New Nutrition Business
Alan Murray, CEO, GoodBelly – NextFoods
Moderator: Shane Starling, Senior Editor, NutraIngredients.com