Shifting demands: Where will the growth in healthy foods come from?

This content item was originally published on www.foodnavigator.com, a William Reed online publication.

By Nathan Gray

- Last updated on GMT

Related tags Healthy foods Nutrition Snack functional beverage beverage

With an ever increasing consumer demand for healthier food products, many within the industry are asking where the growth in healthy foods will come from.

Will the trend for organic and minimally processed foods mean that the next generation of ‘health foods’ are simpler and take a back-to-basics approach that provides simple yet good nutrition?

Or will an ongoing demand for ‘optimal nutrition’ and more personalisation mean that more advanced foods that are ‘made to be healthy’ through fortification and the addition of new functional ingredients will be in the driving seat of healthy food growth?

We asked a range of industry experts at the recent Food Vision event where they saw the future growth of healthy foods coming from.

‘Healthification’ of foods

Mandy Saven, head of food, beverage & hospitality at Stylus, noted that there is a general trend for the ‘healthification’ of “all sorts of foods that are perceived as junk food.”

Meanwhile, Thomas Schmidt of Beneo said that while consumers are ‘on the natural train’ at the moment, as people get older and begin to worry more about health they become more accepting of food solutions that help them to stay healthy.

Not ‘back to basics’ … but ‘back to science’

According to Jens Bleiel, CEO of Food for Health Ireland, the scientific validity of foods to improve health is the most important factor in determining where the growth in healthy foods will come from in the future.

“It can be back to basics, it can be a fortified ingredients, it can be a completely new product … but let’s understand, and let’s research it well,” ​he said.

Related news

Related products

show more

Innovation in convenient formats: vegan gummies

Innovation in convenient formats: vegan gummies

Content provided by Cambridge Commodities | 05-Mar-2024 | Product Brochure

Supplements and vitamins in pill form have been around for decades, but consumers are now seeking alternatives that fit with their busy lifestyles and...

Healthy ageing: a food supplement from Biofarma Group

Healthy ageing: a food supplement from Biofarma Group

Content provided by Biofarma Group | 26-Feb-2024 | White Paper

Worldwide, the percentage of people over 65 and 80 years of age is steadily increasing. However, as society continues to age, people do not necessarily...

In Weight Management Go Beyond with Slendacor®

In Weight Management Go Beyond with Slendacor®

Content provided by PLT Health Solutions | 22-Feb-2024 | White Paper

Slendacor® is a synergistic, patented formulation of three standardized herbal extracts: turmeric (Curcuma longa), moringa (Moringa oleifera) and curry...

Nootropics Report 2.0: Brain Health Insights

Nootropics Report 2.0: Brain Health Insights

Content provided by dsm-firmenich | 20-Feb-2024 | Insight Guide

The brain health market is constantly growing and evolving, with more consumers looking for innovative ways to support total mind and body wellness.

Related suppliers

Follow us

Products

View more

Webinars