Once the exclusive domain of muscle-bound body builders, sports nutrition products are going mainstream and the market is expanding. In this special four-part series NutraIngredients crunches the numbers of a booming market, presses the science of the ingredients, and feels the deep burn of the regulations surrounding sports nutrition.
Usana Health Sciences’ personalized nutrition products and applications have boosted the company’s bottom line, according to statements from company officials during a conference call discussing first quarter results.
Advances in protein co-precipitation technology offer powerful ways to improve the use of protein rich raw materials, oil seed meals and byproducts, according to a study in Food and Bioproducts Processing.
The lead author of a July study assessing the effects of beetroot juice on cycling performance tells BeverageDaily.com further research is needed to assess its efficacy at different levels of exercise intensity and duration.
The European Food Safety Authority (EFSA) has dismissed industry claims that a newly published scientific opinion that sets nitrogen conversion factors (NCFs) to calculate food protein content risks penalising dairy products vis-à-vis lower quality sources of the nutrient.
Mark Neville, head of lifestyle ingredients at Volac, told BeverageDaily.com that the UK market for whey protein was hitting “critical mass”, since everyone knew someone who used such ingredients, with word spreading as to their benefits.
In the fourth part of NutraIngredients’ sports nutrition series, we scan a category as reliant on its elite sports roots as it is at times reviled by them and the rules that can lead to perfectly good products being called foul.
In the third part of our special series on sports nutrition, NutraIngredients looks at the reigning champions in sports ingredients and takes a look at the science behind new contenders to the crown.
Boosting energy, strength and recovery are just three ways that sports drinks are expanding a booming market, as bars, shots, and powders strain to catch up with the leaders in the field.
As global sales of sports nutrition products maintain healthy growth rates, one distinct – and unexpected – group of consumers is emerging as the main driver for the market, made up of people who are not necessarily interested in sports.