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ADM to market phytosterol tech in Europe

12-Jul-2004

Related topics: Industry, Nutritional lipids and oils

The Korean biotech company Eugene Science has teamed up with Archer Daniels Midlands (ADM), giving ADM the marketing rights in Europe and North America for Eugene Science's Euchol phytosterol technology.

Eugene Science has developed a line of phytosterol powder and liquid ingredients that are ideal for a variety of beverages, including including milk, soymilk, juices, functional beverages and yogurts. This product will be marketed by ADM as part of the CardioAid family of phytosterol ingredients.

"This agreement will broaden ADM's portfolio of phytosterol products and position ADM as the leader in the market," said Steven Furcich, president of ADM's natural health and nutrition division.

 

In 2000, the US Food and Drug Administration (FDA) issued an interim final rule authorizing a health claim for plant sterol esters, and recently the FDA indicated that the claim may be applied to free sterols.

 

Foods containing at least 0.65 g per serving of plant sterol esters (0.4 grams free sterol equivalent), eaten twice a day with meals for a daily intake of at least 1.3g (0.8 grams free sterol equivalent), as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.

 

Last year the European phytosterol market was worth $75 million but it is forecast to grow by 15 per cent each year, according to Frost & Sullivan, boosted by anticipated new product launches.

 

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