Effective Use of Color for Nutritional/Food Supplement Brands
Colorcon
The menu of concepts includes:
Stop the clock (pre-mix powder with vitamin E, carotenoids); Visi Protect (pre-mix with lutein esters); Kick Down (berry yoghurt with omega-3); Radiance Refresher (lutein esters, vitamin C with orange juice); Lean Booster (conjugated linoleic acid with a tropical fruit shot).
“Cognis expects that functional drinks will continue to drive growth in the global soft drinks market over the coming years,” said Kim Schöpflin, European marketing manager, Cognis Nutrition & Health.
