The events will take place in Malmo/Copenhagen (September 1), Geneva (September 2) and London (September 3) and will feature Wennstrom spelling out what he sees as the crucial factors that drive a healthy functional foods brand.

Identifying gaps in branding strategies; refining communications; anticipating competitor behaviour and maximising innovation programmes will be the topics of conversation.

The series follows June meetings in Amsterdam, Moscow and London attended by the likes of Mars, McNeil Nutritionals, Comvita and Nestle.

For more click here .