Breaking News on Supplements & Nutrition - EuropeUS edition

Headlines > Industry

Loading...
Dispatches from Vitafoods Europe 2012

Kaneka oils CoQ10 market without heart health claims

By Shane Starling from Geneva , 08-Jun-2012

Japanese CoEnzymeQ10 leader, Kaneka, is finding success in new product formats like olive oil for the heart health nutrient, even as its health claims have joined the long list of rebuttals under the EU’s new uber-strict system.

We sat down with business development manager, Peter Lambrechts, at Vitafoods Europe, fresh from winning a new product development award for its olive oil joint venture with Italian company, Costa d’Oro.

Of the European Union health claims imbroglio, Lambrechts said: “This is not fast-moving consumer electronics, this is slow-moving food ingredients. You don’t jump and get a health claim fast. You may even need to ask – do you need a health claim?”

“Actually behavioural scientists have found that people don’t even understand health claims.”

He said the company was looking at guidance and working toward a new health claim submission.

For the oil, studies reveal lipophilic coQ10 showed up in blood plasma at levels up to 2.5 times normal when 40mg were ingested with 30ml of olive oil per day.

The oil also contains vitamin E, D and K2, and sells at a premium over regular olive oils that sit alongside Costa d’Oro’s omega-3 oil.

Global food supplement sales come in at over €700m per year for a nutrient that has seen its price fluctuate wildly from as high as €2000/kg before an influx of mainly Chinese material saw prices drop drastically. Currently CoQ10 sells at around €800/kg.

Related products

Building for the future: DSM on lessons from Food Vision 2014

Building for the future: DSM on lessons from Food Vision 2014

Industry needs to ‘dramatically innovate’ if it is to come up with sustainable solutions...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Global probiotic market to add 50% to €33bn by 2018: Analyst

Global probiotic market to add 50% to €33bn by 2018: Analyst

Ewa Hudson

Global head of health and wellness research , Euromonitor International

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

'Mood foods' are on the rise, says Mintel

'Mood foods' are on the rise, says Mintel

Laura Jones

Global food science analyst, Mintel

The European food industry: Health claims, recession and global competition

The European food industry: Health claims, recession and global competition

We gave the European food industry a check-up at this year’s Food Ingredients Europe...

Leatherhead’s top 3 new products at FiE

Leatherhead’s top 3 new products at FiE

Steve Osborn

Business Innovation Manager , Leatherhead Food Research

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

High-protein bread could bake up a storm: Euromonitor

High-protein bread could bake up a storm: Euromonitor

Diana Cowland

Senior Analyst, Health & Wellness, Euromonitor International

Cutting carbs, gluten or fat? The 'utter nonsense' behind claims to be the best diet

Cutting carbs, gluten or fat? The 'utter nonsense' behind claims to be the best diet

Dr David Katz

ddirector of Prevention Research Center. , Yale University

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

Industry must debunk whey protein bodybuilding myths: Volac

Industry must debunk whey protein bodybuilding myths: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Arsenal FC nutritionist: ‘Food supplements have a big part to play.’

Arsenal FC nutritionist: ‘Food supplements have a big part to play.’

James Collins

Sport and exercise nutritionist, Arsenal Football Club

FIE 2013: FoodNavigator team round-up

FIE 2013: FoodNavigator team round-up

Our team of journalists is back in the office after three very busy days...

Key Industry Events