Breaking News on Supplements & Nutrition - EuropeUS edition

Headlines > Industry

Dispatches from Vitafoods Europe 2012

Scientific validation in nutraceuticals is invaluable, says Aroma NZ

By Kacey Culliney , 02-Jul-2012

Loading...

Investing in clinical trials for our green lipped mussel extract was the best move we’ve ever made, managing director of Aroma NZ said.

Speaking to FoodNavigator-Asia, Ben G Winters, highlighted the importance of scientific validation when working with ingredients for the nutraceutical and functional foods market.

This year, Aroma NZ has invested in two clinical trials which has sparked increased global demand, Winters said.

“Investing in clinical studies was probably the best move we’ve ever made,” he said.

“Unless you have a strong clinical study behind your raw material, it’s very hard to really move volumes,” he added.

Aroma NZ produces green lipped mussel extracts and oils that are marketed for pain relief. It exports around 98% of its portfolio to Europe and the US.

However Winters noted increased demands from Asian countries, in particular Japan, Taiwan, Korea, China and Hong Kong.

The firm plans to attend local Asian trade shows to connect better with these emerging opportunities.

He also revealed that Aroma NZ is planning to delve into the pharmaceutical space.

High-protein bread could bake up a storm: Euromonitor

High-protein bread could bake up a storm: Euromonitor

Diana Cowland

Senior Analyst, Health & Wellness, Euromonitor International

Cutting carbs, gluten or fat? The 'utter nonsense' behind claims to be the best diet

Cutting carbs, gluten or fat? The 'utter nonsense' behind claims to be the best diet

Dr David Katz

ddirector of Prevention Research Center. , Yale University

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

Industry must debunk whey protein bodybuilding myths: Volac

Industry must debunk whey protein bodybuilding myths: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Arsenal FC nutritionist: ‘Food supplements have a big part to play.’

Arsenal FC nutritionist: ‘Food supplements have a big part to play.’

James Collins

Sport and exercise nutritionist, Arsenal Football Club

FIE 2013: FoodNavigator team round-up

FIE 2013: FoodNavigator team round-up

Our team of journalists is back in the office after three very busy days...

Building for the future: DSM on lessons from Food Vision 2014

Building for the future: DSM on lessons from Food Vision 2014

Industry needs to ‘dramatically innovate’ if it is to come up with sustainable solutions...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Global probiotic market to add 50% to €33bn by 2018: Analyst

Global probiotic market to add 50% to €33bn by 2018: Analyst

Ewa Hudson

Global head of health and wellness research , Euromonitor International

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

'Mood foods' are on the rise, says Mintel

'Mood foods' are on the rise, says Mintel

Laura Jones

Global food science analyst, Mintel

The European food industry: Health claims, recession and global competition

The European food industry: Health claims, recession and global competition

We gave the European food industry a check-up at this year’s Food Ingredients Europe...

Leatherhead’s top 3 new products at FiE

Leatherhead’s top 3 new products at FiE

Steve Osborn

Business Innovation Manager , Leatherhead Food Research

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

Key Industry Events