Nestlé’s milk drink brand Nido has launched a free interactive educational app called StimuLearn to improve children’s memory and attention.
The app includes a Storytime Duet feature that encourages kids to read stories with their parents and a Mother App, allowing mums to track their children's progress in reading and other skills development.
Gavin Keller, StimuLearn app advocate, told Lotus FM radio in South Africa, toddlers are “digital natives”. Using technology comes so naturally to them, he said, the question is not whether children should use apps, but which ones they use.
The app is available in English, Indonesian and Spanish and has been used in Indonesia, South Africa and Mexico.
According to Nestlé Indonesia, there were more than 800 StimuLearn users from mid-June to mid-July.