ON DEMAND Webinar
Panel debate: Getting the message out – gearing your products and marketing for people who don’t want to get old
Just because populations are ageing, it doesn’t mean they want to accept it! In this debate, we will explore how to develop products and target them towards people who have additional nutritional needs but do not identify with the label “old people”.
On the flip side, many frailer older people struggle with meeting nutritional demands because they cannot access the right products. We also discuss how to address the needs of this group through clearer marketing messages and better packaging solutions.