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Explaining bio-hacking: is there a marketing opportunity for food companies?

Format: Webinar | Document type: Supplier Webinar
Explaining bio-hacking: is there a marketing opportunity for food companies?

As consumers become more conscious about their lifestyles and their wider impact a new trend for biohacking has developed: optimising diets to ensure the most amount of nutrition tailored to individual needs and lifestyles. How can the food industry take advantage of the marketing opportunity to this growing group of consumers?

Speakers:

  • Johanna Tanhuanpää

    Johanna Tanhuanpää

    Marketing Intelligence Specialist | Food & Sustainability Enthusiast

    www.invenire.fi

  • Will Chu

    Will Chu

    Science Editor

    NutraIngredients and FoodNavigator