The omega fatty acid market (comprising of functional food, drinks and supplements) was worth US$30 billion, yet most populations are deficient.
In her presentation Diana Cowland will compare the market for omega fatty acid-fortified food and drink to that of supplements, and highlight the opportunities for manufacturers looking to become global players. Are consumers moving away from supplements towards functional food and drink? Or do consumers find it difficult to detect the tangible health benefits in the latter?
The presentation will also highlight regional trends and the consumer demands of different age groups across the globe.
Senior Industry Analyst for Health and Wellness
NutraIngredients-USA.com and FoodNavigator-USA.com