Alt-protein: Movement answers the call for more protein choice

This content item was originally published on www.foodnavigator.com, a William Reed online publication.

By Will Chu

- Last updated on GMT

Related tags Amino acid Protein

With worldwide demand for protein set to reach new heights, what protein alternatives are robust and innovative enough to satisfy consumer appetite?  

The large protein contingent at FoodMattersLive was a strong indication that introducing novel and more sustainable sources to the sector offered immense opportunities for suppliers and food makers.

Despite EU hesitancy insect protein continues to make headway in the European market buoyed on by good quality products that look to overcome the so-called ‘yuck factor’ sooner rather than later.

“It’s surprising how quickly the perception is changing as the food industry more normalises the use of crickets in their food,"​ the company’s founder, Tony Askins, said.

“Here at FoodMattersLive there are twelve companies showcasing their insect-derived products. Last year there were only two.”

Hemp hype?

Meanwhile, plant-based protein such as hemp, continue to generate interest from those interested in following a vegetarian or vegan lifestyle.

Hemp’s protein profile is a complete one, meaning it contains all the essential amino acids.

It also contains heart-healthy fats and its sweet, nutty flavour, although not liked by some, means it easily blends into snack bars, bites and other baked goods.

“We’re seeing more adaption of hemp both as a food source and fibre source,”​ said Preet Marwaha, vice president of Planet Hemp.   

“Hemp protein is an opportunity to help supplement the consumption of animal-based proteins. The goal is not to convert everybody. It’s to help them understand that there are alternative sources that can help reduce meat consumption that will make a difference to our health and the planet’s health.”

Related news

Show more

Related products

show more

Oats: A Superfood for Sport Nutrition and Health

Oats: A Superfood for Sport Nutrition and Health

Content provided by Fazer Mills | 26-Jan-2024 | White Paper

Oats are a versatile, affordable, and easy to use superfood that can offer many health benefits and a well-balanced nutritional profile for athletes.

Unlock the business potential of the protein trend

Unlock the business potential of the protein trend

Content provided by Valio | 24-Jan-2024 | White Paper

Read our white paper to learn how to overcome taste and texture challenges in protein products — and how to commercialise the protein trend by making delicious...

4 reasons children need MFGM, according to science

4 reasons children need MFGM, according to science

Content provided by Valio | 29-Sep-2023 | White Paper

In this white paper, Dr Anu Turpeinen discusses the ample scientific evidence showing why milk fat globule membrane (MFGM) is essential for children’s...

Related suppliers

Follow us

Products

View more

Webinars