Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news



Arla targets high protein yoghurt trend

By Caroline Scott-Thomas , 11-Sep-2012

Arla targets high protein yoghurt trend

European interest in high protein foods has moved into the mainstream, according to Arla Foods Ingredients, which has introduced two new ingredients for boosting the protein content of yoghurt.

Once the near-exclusive realm of bodybuilders and athletes, whey protein ingredients to boost overall protein consumption are now gaining attention from ordinary consumers, the company said. It has introduced two whey protein ingredients, dubbed Nutrilac YO-5369 and YO-5088, for inclusion in stirred and drinking yoghurts respectively.

Dairy application specialist Torben Jensen said in a statement: “Our message to regular yoghurt manufacturers is that they can easily be part of this trend.”

He said that the new ingredients have tackled sensory issues commonly associated with added whey protein, such as excessive viscosity and a sandy texture, and can increase the protein content of yoghurt from a standard 4% to 7 to 8%.

“The taste and texture of the final product will be unchanged,” Jensen claimed.

High protein yoghurt has caught the attention of the US market in recent years, where the low fat, high protein Greek-style yoghurt category has grown dramatically, increasing its share of the overall US yoghurt market from just 1% in 2007 to 35% in mid-2012, with consumers attracted by its thick, creamy texture as well as its low fat and high protein content.

Earlier this month, the biggest player on the US market for Greek-style yoghurt, Chobani, said it intended to dominate the UK market in the same way as it conquered the United States, where it accounts for around half of all Greek-style yoghurt sales.

Related products

Related suppliers

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Balancing Innovation and Risk in Sports Nutrition Ingredients
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars