Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news



Asia continues to dominate soy milk consumption

1 commentBy Shane Starling , 20-Apr-2011
Last updated on 20-Apr-2011 at 13:58 GMT2011-04-20T13:58:51Z

Soy: Mixed signals in different markets

Soy: Mixed signals in different markets

Eight of the top 12 soy drink consuming countries are Asian with Hong Kong residents consuming the most at 17 litres per year each, according to TetraPak data.

Next were Singapore (almost 12l/day), Thailand (just over 10l/day), China (9.5l/day) and Malaysia (9l/day). The data were presented at a soy conference in Taiwan recently by Michael Loh, the business development director at supplier, London Agricultural Commodities.

The highest level of soy drink consumption among non-Asian nations were Australia, Canada and Spain all at about 3l/day.

US consumption, which market researcher Mintel has noted is falling for all soy foods and beverages, was lower at about 1.5l/day.

Commenting on the figures, European soy expert Ignace DeBryne, from Ignace Debruyne & Associates, noted that Spain had passed Belgium (just over 2l/day) to become the highest soy drink consumers in Europe.

“There is more competition from other milk substitutes such as almond, hemp and rice and so the soy market is changing,” he said. “In Spain for instance the healthy sell is more prominent than the straight milk substitute.”

“But everyone is dealing with the negative European Food Safety Authority (EFSA) opinion on soy potein and cholesterol last year – that is having an effect too.”

That opinion had prompted leading soy drink maker Alpro to add phytosterols to its drinks to benefit from the positive cholesterol-reducing claim opinion that the nutrient had won from EFSA.

Mintel’s US report suggests soy’s loss of superfood status has contributed to a 16% slide in sales between 2008 and 2010. Read more about on today.

Street soy

Loh’s presentation noted that while soy drink sales remained high in Asia, manufacturers there were faced with the challenge of converting street soy drink sales of raw product into end-product sales.

“Soy drinks are sold in the streets and in packs and this is a typical consumption trends in each country in Southeast Asia,” he said.

“An emerging business opportunity lies in converting people from consuming ‘street soya’ to packed soy drinks. Hence it is important to know the size of each market segment.”

Examples included Vietnam where packed soy drink sales accounted for 30% of the market, Malaysia and Singapore where it was 40% and Thailand where it was 70%.

But TetraPak figures showed 13% growth in all these markets.

He noted the his company had seen a sharp decline in Japanese demand for high-isolflavone soy varieties after negative press linking the nutrient with negative health effects.

“We have a plant breeder who developed a soybean variety that is higher in isoflavone content by about 50% and now we do not have a market for it,” he said.

1 comment (Comments are now closed)

soy products

soy products could be detrimental to your health long term.

Report abuse

Posted by henry
21 April 2011 | 03h242011-04-21T03:24:58Z

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Balancing Innovation and Risk in Sports Nutrition Ingredients
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars

Promotional Features