SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

Read more breaking news

 

 

Food Visions: Industry needs to confront its communications crash or lose consumers forever

By Shane Starling+

20-Feb-2014
Last updated on 20-Feb-2014 at 19:13 GMT2014-02-20T19:13:20Z

Food Visions: Industry needs to confront its communications crash or lose consumers forever
Food Visions: Industry needs to confront its communications crash or lose consumers forever
Loading...

Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor, business mentor and philanthropist, Mike Greene.

“There has been a transformational change in the way that we find, listen and see information and generally what I find in all the boards and investments that I do is that suppliers, retailers, wholesalers, producers haven’t kept up with that and I am seeing increasingly that there is more communication and learning that goes on C2C rather than B2C or B2B…” said the UK-based former CEO and owner of consumer analyst, HIM!.

“People who hold the budgets in many food producers, manufacturers, retailers and so on are older than social media and really don’t understand it.”

"They don't understand it but the people that do understand it - the younger people - tend not to have the budget to make the decisions so you've got this kind of void where communication is then being lost..."

For this reason new brands were often better at connecting with consumers than older ones.

Food Vision

Greene will share these and other insights at FoodNavigator’s upcoming Food Vision 2014  event in Cannes on March 31 to April 2 (click here for full details  ).

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

Shifting demands: Where will the growth in healthy foods come from?

Shifting demands: Where will the growth in healthy foods come from?

With an ever increasing consumer demand for healthier food products, many within the industry...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Is personalised nutrition about to go public in a big way?

Is personalised nutrition about to go public in a big way?

Radek Sali, CEO,Swisse Wellness;

François Scheffler, head, BASF human nutrition;, Loren Israelsen, president, United...

Who is responsible for battling the big issues in food?

Who is responsible for battling the big issues in food?

From obesity to malnutrition and water scarcity, the world is facing an ever-growing number...

Newly available oilseed species features 'game changing' SDA content

Newly available oilseed species features 'game changing' SDA content

A new, more efficient form of plant-based omega-3s is coming to market in the...

Biased by industry? Do academic and business collaborations work?

Biased by industry? Do academic and business collaborations work?

Like many areas of nutrition research, probiotic and prebiotic science relies on strong collaboration...

Expert insights: What is the future for probiotics and prebiotics?

Expert insights: What is the future for probiotics and prebiotics?

Probiotics, prebiotics, and microbiome science are big business, and already generate a great deal...

Game on: Probiotics & sports performance

Game on: Probiotics & sports performance

Dr Ralf Jäger

Co-founder and partner, Increnovo

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque...

Live Supplier Webinars

Balanced blood sugar levels for long term health
Beneo

On demand Supplier Webinars

The NutraIngredients Omega 3 Forum
William Reed Business Media
All supplier webinars