SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news

 

 

Personalised nutrition packs could dominate consumer market

By Rachel Arthur+

19-May-2014

Frost & Sullivan personalised nutrition mass-customisation

Nutrition will become much more ‘personalised’ in the future, and consumers will want tailored products that meet their own dietary requirements, according to business consulting firm Frost & Sullivan.

Brian Balmer, industry principal chemicals and materials, Frost & Sullivan, told FoodProductionDaily.com food companies may consider packaging nutrients alongside meals to meet individual needs.

Over the next 10 years, nutrition will become much more personalised,” he said. “We as consumers will rely less on mass-produced food, and more on tailored products that we will be able to access thanks to more universal monitoring of traits like blood glucose, hydration and vitamin and mineral levels.

The way food is packaged will need to react to this trend.”

Mass customisation

Balmer adds consumers will have the chance to adjust the nutritional content to their own needs. He compares this ‘mass customisation’ to the automotive industry, where a mass produced car might be customised to an individual buyer.

Products might still be mass-produced, but they still have the capability to be will be tailored to the individual,” he said.

Maybe it will be as simple as having a series of nutrients in separate packaging alongside meals, or perhaps having drinks bottles that can add slow-release nutrients into a base drink,” he added.

The best example of how [personalised nutrition] is done today is in the world of professional sports - a lot of nutritional packages are tailored to the individual, whether it is Tour de France cyclists, marathon runners or Andy Murray.

In this way, nutrition could follow the same path as many other professional sports technologies that have gradually made their way into the mainstream.”

Balmer envisions people will monitor their own levels of blood glucose and nutrients, and in the long term may turn to intelligent computer ‘assistants.’

This would be a real game-changer because, in reality, not many people have enough time or technical knowledge to do this for themselves,” he added.

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars