SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

Read more breaking news

 

 

Which big player will be first on functional confectionery scene?

By Oliver Nieburg+

27-May-2014
Last updated on 28-May-2014 at 11:53 GMT2014-05-28T11:53:58Z

Adrian Sagman, vice president of international sales and marketing, Carmit Candy

Adrian Sagman, vice president of international sales and marketing, Carmit Candy

The functional confectionery market is awaiting a big player and private label maker Carmit Candy gives its tip on which it’s likely to be.

In this video from nutraceutical trade show Vitafoods in Geneva earlier this month, Adrian Sagman, vice president of international sales and marketing for Israeli firm Carmit Candy, said that the niche fortified confectionery market craved a large multinational.

Could it be Nestlé?

“We’d be hoping one of the big players will be coming into the market soon – that could be very exciting.”

“…It would be really exciting if Nestlé took that plunge…We’ve seen what they’ve done with other areas like with Skinny Cow.”

Carmit would welcome a big player as private labels were likely to duplicate products from large companies, creating more business for Carmit.

Going global

But Sagman said that the market was still growing in absence of a large player.

“There’s a lot of interest. People are looking to try and give healthier options and to fortify products. Chocolate with all its latest health connotations is really getting some good buzz.”

He added that Europe and North America the strongest regions for functional confectionery with growing interest from Italy, Spain, Eastern Europe and even India. “It’s really going global,” he said.

According to the Carmit man, protein was the standout ingredient for fortified confectionery, but the functional market suffered from differing regulations across geographies.

Food manufacturers must encourage healthy choices

Food manufacturers’ role in delivering ‘a fitter future’

Food and drink manufacturers must do more to encourage consumers to make healthy choices...

Upcoming EU sports nutrition law revamp – a win for industry?

Upcoming EU sports nutrition law revamp – a win for industry?

Craig Simpson

EU food law expert , Steptoe & Johnson

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Vegetable ingredients may boost the nutritional content of beverages: but when it comes to...

Refreshment and nutrition drive demand for vegetable ingredients

Refreshment and nutrition drive demand for vegetable ingredients

Vegetable ingredients are winning favor with consumers who value them as a healthy part...

Marketing to the ‘elderly'

Marketing to the ‘elderly’: Overcoming the taboo of getting old

There is a need for public health strategies and products to address Europe's rapidly...

The 4 biggest mistakes in healthy marketing

The 4 biggest mistakes in healthy marketing

The Healthy Marketing Team tells us what NOT to do when marketing a healthy...

Top snacking trends

Top snacking trends revealed as UK leads innovation

Health and indulgence are key trends shaping the snack market as the UK leads...

Protein could give endurance athletes an extra edge, says Arla Foods

Protein could give products for endurance athletes an extra edge, says Arla Foods Ingredients

A new fast absorbing protein from Arla Foods Ingredients could help crack open the...

IPA chief: "Regulators are starting to turn the corner on probiotics"

IPA chief: "Regulators are starting to turn the corner on probiotics"

A new-look International Probiotics Association is creating dialogue with key regulators around the world,...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...