SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news

 

 

Innovative energy drink launched

04-Oct-2002

Innovative Companies is launching a new range of energy drinks made with a blend of energy-boosting herbs.

Called Thermo Fuel, the new beverage range is marketed under the label of Innovative's wholly-owned subsidiary, Breakthrough Engineered Nutrition.

Thermo Fuel is a ready-to-drink 20 ounce beverage, which comes in five different flavours (Lemonade, Fruit Punch, Cranapple, Grape and Tangerine).

Thermo Fuel will be sold in gyms and fitness centres throughout the US. Breakthrough, which also markets the Lean Protein high-protein, zero- and low-carbohydrate range, runs the distribution through a network of direct store distributors (DSD) that merchandise beverages in fitness centres US-wide.

"Beverage sales in gyms are highly distribution driven. We have the advantage of a strong network of DSDs that cater specifically to these outlets," said Nate Bernstein, vice president of sales and marketing.

Innovative Companies also makes private label dietary supplements, over-the-counter drugs, and health and beauty care products for companies worldwide, aswell as distributing its own brand of supplements.

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars