SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

Read more breaking news

 

 
DISPATCHES FROM VITAFOODS EUROPE 2014

Marketing whey protein to the elderly 'challenging': Davisco Foods

By Mark Astley+

08-May-2014
Last updated on 13-May-2014 at 16:10 GMT2014-05-13T16:10:39Z

Daviso Foods' Polly Olson.

Daviso Foods' Polly Olson.

The role of doctors and dietitians in the education of the elderly on the benefits of protein for healthy ageing is key, US whey protein manufacturer Davisco Foods International told DairyReporter.com.

Polly Olson, vice president of business development, sales and marketing at Davisco, spoke with DairyReporter.com's Mark Astley at Vitafoods Europe 2014 in Geneva, where the Minnesota-based firm was touting the benefits of its BiPro brand whey protein isolate (WPI) powder for healthy ageing.

Davisco initially marketed BiPro to those with an active lifestyle.

But with whey protein now increasingly considered mainstream, Davisco has shifted its focus in part to the elderly.

Convincing this older generation of the benefits of protein has not been easy though, said Olson.

"As a matter of fact, it is challenging to get to the elderly because our role is communication, and so much is done on the internet and Twitter and Facebook and these folks need to get with that more to learn," said Olson.

"So the role of the doctors and the dietitians in advising them about protein is really key."

Related products

Food manufacturers must encourage healthy choices

Food manufacturers’ role in delivering ‘a fitter future’

Food and drink manufacturers must do more to encourage consumers to make healthy choices...

Upcoming EU sports nutrition law revamp – a win for industry?

Upcoming EU sports nutrition law revamp – a win for industry?

Craig Simpson

EU food law expert , Steptoe & Johnson

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Vegetable ingredients may boost the nutritional content of beverages: but when it comes to...

Refreshment and nutrition drive demand for vegetable ingredients

Refreshment and nutrition drive demand for vegetable ingredients

Vegetable ingredients are winning favor with consumers who value them as a healthy part...

Marketing to the ‘elderly'

Marketing to the ‘elderly’: Overcoming the taboo of getting old

There is a need for public health strategies and products to address Europe's rapidly...

The 4 biggest mistakes in healthy marketing

The 4 biggest mistakes in healthy marketing

The Healthy Marketing Team tells us what NOT to do when marketing a healthy...

Top snacking trends

Top snacking trends revealed as UK leads innovation

Health and indulgence are key trends shaping the snack market as the UK leads...

Protein could give endurance athletes an extra edge, says Arla Foods

Protein could give products for endurance athletes an extra edge, says Arla Foods Ingredients

A new fast absorbing protein from Arla Foods Ingredients could help crack open the...

IPA chief: "Regulators are starting to turn the corner on probiotics"

IPA chief: "Regulators are starting to turn the corner on probiotics"

A new-look International Probiotics Association is creating dialogue with key regulators around the world,...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...