SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news

 

 

Puratos: Wild berry bakery fillings on trend

By Kacey Culliney+

14-Feb-2014
Last updated on 14-Feb-2014 at 15:22 GMT2014-02-14T15:22:11Z

The Topfil wild berry fillings can be used in patisseries, baked goods and cheesecakes and should appeal to consumers looking for tasty health, says Puratos
The Topfil wild berry fillings can be used in patisseries, baked goods and cheesecakes and should appeal to consumers looking for tasty health, says Puratos

Puratos has added wild berries to its bakery fillings range to align with consumer interest in nutritional tasty ingredients and move away from watery, cultivated berries.

The addition to its Topfil range includes wild berries sourced from the Baltic forests such as blueberries, lingonberries, cranberries and mixed berries. Puratos has been able to directly source the fruit through Latvian company Pure Food that it acquired in 2011.

The fillings contain 60% fruit and can be used in a range of dessert items including patisseries, Danish baked goods and cheesecakes.

Anh Thai, product manager for fruit fillings at Puratos, said the move to use wild berries in the line was in response to consumer desire for nutritionally balanced but tasty baked goods.

She told BakeryandSnacks.com that wild berries fitted this because of their well-known antioxidant properties and flavor supremacy over cultivated berries.

“These berries offer really different features and quality. They have a much more powerful taste than cultivated berries that contain more water… There is a world of difference between the tastes,” she said.

All berries are high in antioxidants but some research has indicated wild berries may have additional benefits. Bilberry and lingonberries have been flagged as holding potential for eye health and lingonberries have also been linked to weight gain prevention in mice .

Wild berries on trend

Simone Baroke, contributing analyst for Euromonitor International, said in a recent report that, "berries are the uncontested success story of the ongoing superfruits trend".

Thai noted that in China, for example, blueberries have featured in a host of food and drink items, supplements and beauty products.

The Topfil wild berries line will be launched globally, but specifically target emerging markets, she said, where the fruits are still considered exotic.

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars