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Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Belgian firm eyes EU bone health claim after study published

Belgian firm BioActor is one step closer to being able to lodge an application for its olive polyphenol product BonOlive, after a human intervention study confirmed its ability to protect...

EFSA accused of "maladministration"; Opinion is "flat out wrong", says ISSN

EFSA lambasted over beta-alanine rejection

EFSA’s rejection of a health claim linking beta-alanine to improved physical performance has provoked outrage, with UK food law consultancy Legal Foods accusing the risk assessment agency of, “maladministration of its role” and, “a...

Bella! EC backs beauty health claims; must be judged case-by-case

Beauty claims are permissible under the EU nutrition and health claim regulation (NHCR) a European Commission committee has said in what an analyst says is a “first blessing” the EC may have...

Citicoline wins EU novel foods approval - in medical foods and food supplements

Citicoline, has won EU novel foods approval for use in food supplements and medical foods after appeasing member state concerns about the phospholipid precursor being a medicine.

IAHS: “VAT on health food supplements would be a tax on health.”

Irish 23% health tax hike: Herbals, glucosamine, coQ10, probiotics remain in firing line

Proposals to push VAT (value-added tax) on some health food supplements and teas to the maximum upper bracket of 23% will discriminate against healthful products, according to The Irish Association of Health Stores (IAHS). ...

UK ASA ruling

‘You, stronger?’ Not via EU-approved protein-recovery claims, ASA tells MaxiNutrition

The UK advertising watchdog has dropped a barbell on drug giant GlaxoSmithKline’s MaxiNutrition sports nutrition brand over “exaggerated” use of EU-approved protein-recovery claims.

InQpharm Europe to appeal white kidney bean-weight loss rejection

The CEO of InQpharm Europe says the firm will appeal against its health claim rejection for a white kidney bean extract and weight loss which EFSA rejected this week.

Pure Gold Collagen shot slammed by UK advertising regulator for ‘implied beauty claim’

The most successful ‘beauty shot’ on the UK market Pure Gold Collagen has been rapped by the Advertising Standards Authority for making ‘implied beauty and appearance claims’.

EFSA health claim opinion

Clasado ‘surprised and disappointed’ by latest EFSA prebiotic rejection; promises action

UK prebiotic specialist Clasado will contest the latest rejection of its gut health prebiotic science by the European Food Safety Authority (EFSA).

Functional food success: Have you thought enough about targeted product design?

If functional food products are to be successful, they need to be designed for a very specific age group and address the particular circumstances of their target audience, according to...

EFSA health claim opinion

Science still matters to Kemin and DSM as EFSA rejects lutein-eye benefits for fourth time

Two years ago lutein player Kemin said it was, “baffled and annoyed”  when EFSA rejected its eye health claim that was already approved in France. This week the EU’s food science agency...

Chia seed, tartary buckwheat gluten-free bread ticks nutritional boxes: Research

Gluten-free bread made with omega-3 and flavonoid-rich chia seed and tartary buckwheat flour has 12 times greater alpha-linolenic acid (ALA) content and 75% greater total antioxidant capacity than wheat bread,...

Smooth transition: Yogurt is doing fine without digestive health claims

Sales of yogurt in the UK have remained healthy, despite ditching digestive health positioning, according to Euromonitor. 

Guest article

The EU's health claim conundrum: The capsizing of consumer protection?

In this guest article EU food law expert Luca Bucchini, PhD, explains why it is time for a serious review of the EU’s health claim system. Bringing in behavioural scientists...

Is functional chewing gum the answer to the category’s woes?

Fortified chewing gums that go beyond dental could reinvigorate the stagnant global chewing gum market, according to a Datamonitor analyst.

Comment

The EFSA experience – remits, scientific boxes and frustrated NGOs

The European Food Safety Authority’s (EFSA) insistence on keeping well within its scientific box is both a source of frustration and comfort for onlookers.  

EFSA adopts essential infant formula composition opinion

EFSA has adopted its opinion on the essential infant formula composition following a period of public consultation which saw nearly 400 comments stream in on the likes of omega-3 form...

Dispatches from EFSA plenary, Parma

Clarity please! Says industry at EFSA discussion on caffeine safety

Energy drink association asks EFSA to aim for precision after an open NDA panel discussion on a draft caffeine safety opinion provides more questions than answers.

Dispatches from EFSA plenary, Parma

We can't have both open doors and open discussions, says temp EFSA chair

Transparency is important, but this may not be compatible with openness of scientific debate, according to the temporary chair of the European Food Safety Authority's (EFSA) Dietetic Products, Nutrition and Allergies (NDA)...

UK ASA Ruling

UK regulator turns ‘contrary’ over infant drink marketing, says campaigner

Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising...

Australia

Some Aussie sports supps could contain hidden ban-risking ingredients

A number of athletic nutritional supplements on sale in Australia are secretly fortified with androgens, a group of compounds that could lead athletes to be banned from competition.

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

How to win or lose on the functional foods market

Health matters but convenience matters more, according to a report that looked at why functional foods succeeded or failed in the market place.

Study finds calcium fructoborate lessens knee pain

Calcium fructoborate may reduce knee pain as measured on two well-accepted scales, according to a recent study.

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

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