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Breaking News on Supplements & Nutrition - EuropeUS edition

On your radar > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Launching a baobab brand is about educating consumers and telling a story, says drink startup

Consumers need to be taught what the ‘unknown’ baobab fruit is, according to beverage newbie Matahi.

Tate & Lyle backs fibre to battle Asian bulge

Tate & Lyle used the recent Food Ingredients-Asia trade event in Jakarta as a springboard for its mounting ambitions in the country of 250 million people as well as other...

ASA pulls 2 Vitabiotics ads in UK

The UK's biggest supplement manufacturer, Vitabiotics, has been censored over two ads for misleading health claims by the UK Advertising Standards Authority (ASA).

Guest article: EU law fritters

Author: EU health claims laws cannot be bent for botanicals

Nutrition author, blogger and harsh critic of the EU’s health claim laws, Bert Schwitters, says any attempt to create separate rules for more than 1500 on-hold botanical claim applications is...

‘We want to democratise spirulina’, says blue water start-up

Start-up firm Springwave says it wants to bring spirulina to the masses with its blue bottled water.

Cocoa flavanols may reverse memory decline, but not in chocolate, says Mars-backed study

A Mars-supported study suggests that cocoa flavanols in a functional drink may reverse age-related memory decline, but the same effect may not be true in chocolate.

Guest article

Industry voice: In defense of nutritional medical devices in the EU

Since 2008 the severity of the EU’s health claim laws has seen many firms seek other routes to back claims – the EU’s medical devices legal avenue being one of...

Should energy drinks be age-restricted like alcohol? WHO official asks in report

Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World...

Ladislav Miko tipped as acting SANCO head, following chief resignation

The position of head of the directorate general for health and consumers (DG SANCO) will likely pass to Czech environmental politician Ladislav Miko following the resignation of Paola Testori Coggi,...

HFMA awaits EU health claims verdict after court hearing

The UK Health Food Manufacturers' Association (HFMA) appeal against the EU nutrition and health claims regulation (NHCR) has been heard in the European Court of Justice (ECJ) more than two...

Special edition: Healthy ageing

Learning from Japan's healthy ageing market

From an €80 million market for anti-ageing placenta supplements to the world’s most innovative (and fad-driven) functional foods and drinks market, Japan’s healthy ageing market is unique and instructive.

Special edition: Healthy Ageing

Sports manufacturers ‘well placed’ to take advantage of growing healthy ageing market

Manufacturers in the sports nutrition space have the skills and knowledge needed to move in to the much larger and lucrative healthy ageing market, according to the chief technology officer...

GSK-MaxiNutrition loses protein health claims appeal

Sir Hayden Phillips, the man tasked with performing ‘independent reviews’ of UK Advertising Standards Authority (ASA) rulings, has backed a July ruling against GlaxoSmithKline sports brand MaxiNutrition for exaggerated protein-recovery...

Down in 1 (or 2 or 3): Resealable energy drink newbie encourages ‘responsible’ consumption

Grenade Energy says it is taking a leaf out of the confectionery industry’s book by offering the option of controlled portion cans.

dispatches from sial, paris

Down in 1 (or 2 or 3): Resealable energy drink newbie encourages ‘responsible’ consumption

Grenade Energy says it is taking a leaf out of the confectionery industry’s book by offering the option of controlled portion cans.

Food Safety Conference

Labelling changes strike ‘fear’ into SMEs

Changes to food labelling rules have shaken small- to medium-sized food and drink businesses (SMEs), which fear being put out of business, a leading industry advisor has revealed.

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Irish dairy and ingredients group Kerry sees a lot of potential in an Indonesian market where sophisticated nutritionals are gaining ground with a young demographic. It is upping investment in...

Blinded by science? ‘Trivial’ information increases consumer trust

Trivial scientific information presented on packaging in the form of graphs or formulas can lead consumers to believe a product is more effective, according to new research.

Tackling toxins: Probiotic yoghurt provides mercury detox

Governments might not want to admit it, but according to a leading academic in microbiology and probiotics, there is demand for probiotic products with detoxification properties that can help protect...

EFSA backs non-digestible carbs for sugar reduction

EFSA (European Food Safety Authority) has delivered positive opinions for two non-digestible carbohydrate ingredients based on their ability to improve blood glucose response.

What women want: Lallemand launches probiotics for female health

The absence of any EU-approved health claims for probiotics hasn’t deterred Lallemand Health Solutions from launching a suite of probiotics addressing women’s health issues.

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results of most of that have remained within the confines of the 127.3m-strong nation with the world's...

Probiotics giant debuts soft gel with 2-year shelf life

Danish probiotics player Chr Hansen has launched a patent-pending soft gel that can deliver live probiotics with a two-year shelf life and matched it with a probiotic-omega-3 supplement targeting pregnant...

We can cope with extra novel food workload, says EFSA official

The European Food Safety Authority is willing and able to cope with the extra workload of novel food assessment that could come under its control, an official said at a...

Commission was wrong to separate med agency and EFSA: MEP

The Commission was wrong to separate the European Food Safety Authority (EFSA) and the European Medicines Agency (EMA), nutrient profiles are unconvincing and the threat of botanical court action is...

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