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Breaking News on Supplements & Nutrition - EuropeUS edition
On your radar > Health claims
Health claims
Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.
Health groups urge action on nutrient profiling
A group of European health organisations has urged European Commission president José Manuel Barroso to issue a proposal on nutrient profiling as part of a wider EU goal to reduce...
Dispatches from Vitafoods Europe 2013
Trend-spotter: The rise of slow-energy
There are two speeds when it comes to energy products: Slow and fast, says Mintel trend-spotting guru David Jago.
Live from Vitafoods Europe 2013
Cranberry EU medical devices winner: ‘We will never focus on food supplements’
The Dutch start-up Medical Brands is finding success with cranberry products that have won UTI and vaginal treatment claims via the EU medical devices directive.
Yakult ordered to pull Olympics-themed advert in UK over health claims breach
The UK Advertising Standards Authority (ASA) has slapped a ban on the broadcast of a Yakult TV advert, ruling that the ad implied there was a health advantage to drinking...
Live from Vitafoods Europe 2013
Cranberry veteran gathers forces against EU medical device products
With cranberry health claims rejected in the European Union, some players have ventured down the medical devices route where therapeutic claims are possible that would never succeed under the EU’s...
DSM launches dry powder tomato extract for food supplements
Dutch ingredients giant DSM is launching a dry powder form of its Fruitflow tomato extract which has an EFSA-approved health claim for improved blood circulation – attained in 2009.
Guest article
EU health claims evolution: A submission rethink
Now that the dust has settled on the health claims submission process we should all be very clear on the rules of engagement. Well kind of, says Nigel Baldwin, chief...
Most consumers don't know what EFSA is, experts find
Almost no German consumers know about the European Food Safety Authority (EFSA), or understand the role it has in the approval of health claims for functional food products, according to...
Study suggests compatibility between organic and health claims
Organic food brands should not be afraid of using health claims to market their products, as a new study suggests the two concepts are not as incompatible as the industry...
Guest article
EU brain health opportunities in omega-3 and beyond
Brain health and memory emerged as a winner from the EU Article 13.1 health claims list as the link between nutrition and cognitive performance strengthens in the scientific literature.
Former EFSA boffin backs ‘traditional use’ for EU herbals
A former EFSA Scientific Committee chairman says the European Union’s stalled assessment of botanical extract claims, safety and use needs a multilateral rethink before any progress can be made.
‘Still failing to protect children’: New report slams UK advertising standards
The UK Advertising Standards Authority (ASA) are still failing when it comes to protecting children from the online marketing of junk food, according to a new report from the Children’s...
‘Our goal is global pussyfication’: Branson-backed energy drink earns ASA rap
The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of...
Convenience and indulgence the secret to pacesetting confectionery sales
Launches from Hershey, Mondelez and Nestlé were among the top 100 bestselling new food and drink items in 2012 having filled consumer needs for convenience, indulgence and functionality, according to...
Could the WTO overturn EU health claim laws?
Aggrieved companies and trade groups have already mounted legal actions against the EU’s strict health claim laws – they are in process – but the regulation’s workings could face fresh...
Belgium, France and Italy unite on positive botanicals list
Belgian, French and Italian authorities have agreed a preliminary list of botanical substances for use in foods and supplements, after a meeting in Rome yesterday.
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
The hunt for that ‘added extra’: Pushing beyond a health claim
The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that...
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
How are market-leading kids’ cereal firms tackling health claims?
Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
EFSA health claims to spark ‘nutrition dark age’, says attorney
Europe is set to sink into a progressive nutrition dark age under the heavy hand of the European Food Safety Authority (EFSA) regime, says a leading food law attorney.
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
Omega-3 bread: Health claims, sources and dosage
BakeryandSnacks.com gives a snapshot of the omega-3 bread market and unearths the best source of omega-3, the claims bakers can make on products and how much you need to have...
Special edition: Superfruits - old news or still super?
Superfruits category still booming (but care is needed)
Are consumers experiencing superfruit fatigue? Depends on the fruit…and who you talk to.
UK backs Omega Pharma fibre weight loss claims
The UK Advertising Standards Authority (ASA) has backed a TV weight loss campaign mounted by Omega Pharma for fibre-based food supplements.
Omega-3 brain health claim rejected in EU
The EU’s science agency has rejected a health claim submission linking omega-3 form EPA (eicosapentaenoic acid) and reduced risk of ADHD in kids.
Ankush at large
FSANZ standard should be adopted by Asian giants
Health claims in food and beverage products is perhaps the most talked about topic in the entire food production chain outside of GM. In mature markets like the US—and now...
EFSA rejects Leiber’s beta-glucan common cold health claim
The European Food Safety Authority (EFSA) has rejected a 13.5 health claim linking Leiber’s beta glucan Yestimun to defence against the common cold, but the company is gearing up for...
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