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Breaking News on Supplements & Nutrition - EuropeUS edition

On your radar > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products, such as milk, fortified with sports nutrition ingredients.

Kellogg UK drops cholesterol-management cereal Optivita

The Kellogg Company has delisted its oat-based Optivita brand in the UK following a decline in consumer demand, but one analyst says the cereal could have suffered from health claim...

Special edition: Inside Europe's food supplement markets

Insider view: European food supplements market set for €2bn jump

The western and eastern European combined food supplements market will jump from €7bn to €9bn by 2018, according to Euromonitor International, with some markets set to double in value in...

Sports nutrition ads – do they have a place on the pitch?

Sports nutrition products should not be allowed to sponsor sporting events, say two researchers from the Institute of Sport, Exercise and Active Living in Australia.

Dispatches from Euro Fed Lipid Congress, Montpellier.

Saturated fats may not cause heart disease: Researcher

Saturated fatty acids shouldn’t be avoided as they don't cause cardiovascular disease - but 'excess' is the important word, says a human nutrition expert.

Probiotic/vitamin C blend cuts kids’ school absence by 30%

Daily doses of probiotics plus vitamin C can reduce flu incidence and missed school days by more than 30%, according to researchers.

South Korea

‘Straightforward’ claims process gives Korea advantage over neighbours

South Korea’s probiotic segment has been growing at around 30% over the last two years, and according to one international bioscience major, this lightning rate should continue for another year.

Mangos may lower blood sugar in obese adults: Study

Consumption of freeze-dried mango may reduce blood glucose levels for obese individuals, according to researchers. 

Probiotics easier to market as drugs than foods: PRI

The EU’s strict nutrition and health claims regulation (NHCR) which has barred all probiotic claims means 'living microorganism'-based products could be easier to bring to market as drugs, a 4-year-old...

News in brief

EFSA extends consultation on ‘Open EFSA’

The European Food Safety Authority has extended the period of public consultation on its discussion paper ‘Transformation to an Open EFSA’ by a month.

Better regulation shouldn’t mean ‘one-sided reduction’ for businesses, BEUC warns new Commission

The new European Commission’s ‘better regulation’ mission must keep consumer welfare in mind and not translate to a “one-sided reduction” for businesses, the European Consumer Organisation (BEUC) has warned....

Omega-3s and vitamin D first focus for Global Nutrition & Health Alliance

The just-formed Global Nutrition & Health Alliance (GNHA) is tackling intake levels for vitamin D and omega-3 as the group formed by medical and health experts kicks into life.

Juncker’s Commission announced: Lithuanian takes health and food safety spot

Lithuanian politician Vytenis Andriukaitis will be the next commissioner for health and food safety, according to an official announcement today which saw several structure changes to the cabinet.

BASF and Stepan Lipid Nutrition lodge joint CLA health claim

BASF and Stepan Lipid Nutrition have submitted a joint EU health claim to say the firms’ conjugated linoleic acid brands contribute to body fat mass reduction.

Health claims law trips up tea firm

A company promoting healthy teas has been slammed by the Advertising Standards Authority (ASA) after falling foul of the EU's nutrition and health claims regulation (NHCR).

News in brief

Arsenal FC scores speaking slot at Sports Nutrition 2014

Sports Nutrition 2014 explores the market and future opportunities for the sports nutrition industry, valued at more than $30bn globally, and you can join the action for free!

From the Vitafoods Live! vault

Can the rise of medical foods tackle ‘unsustainable’ public healthcare costs?

Pharmaceutical-reliant public healthcare systems are unsustainably expensive and governments around the world know it, but can medical foods go part way to breaching the gap and delivering real savings? Panellists...

Sports Nutrition 2014 delivers business ammunition

It’s free, jammed full of sports nutrition sector insights – and it’s just days away: Sports Nutrition 2014 .

Kids’ cereal in New Zealand needs regulatory overhaul, say researchers

Policies governing nutrient and health claims, labeling and use of mascots on breakfast cereals in New Zealand need a serious re-think, researchers say.

Researchers unravel EU hydrocolloid health claims

Planning, wording and relevant science are the keys to fibre health claim success in the EU, researchers have found after scrutinising the European Food Safety Authority (EFSA) approach to hydrocolloids.

News in brief

Uni of Bonn conducts ‘innovation impact’ EU health claims survey

The University of Bonn is asking all European Union food sector stakeholders to give input into the effect the EU nutrition and health claim regulation (NHCR) is having on innovation...

Inside the EC elderly nutrition report

Can food supplements help European pensioners to two extra healthy years by 2020?

The European Commission this week issued a report that found evidence lacking for the ability of most food supplements to benefit Europe’s burgeoning elderly population.

Stressed men may benefit from soy-based phosphatidylserine, say researchers

Soy-based phosphatidylserine may normalise the stress reactions of the nervous system and hormone glands in highly stressed males, according to research.

EC: Micronutrient supplementation for elderly not backed (for now)

Evidence is lacking to support vitamin and mineral supplementation’s role in active healthy ageing (AHA) “at this stage”  an EC report has concluded. But it did not rule out their role completely....

Guest article

EU health claims – lining functional coffins or an unseen silver lining?

The EU nutrition and health claims regulation (NHCR) put many health-related product marketeers noses out of joint. But having survived two years since legislative enforcement, are we now witnessing a...