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Breaking News on Supplements & Nutrition - EuropeUS edition

On your radar > Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Functional food success: Have you thought enough about targeted product design?

If functional food products are to be successful, they need to be designed for a very specific age group and address the particular circumstances of their target audience, according to...

EFSA health claim opinion

Science still matters to Kemin and DSM as EFSA rejects lutein-eye benefits for fourth time

Two years ago lutein player Kemin said it was, “baffled and annoyed”  when EFSA rejected its eye health claim that was already approved in France. This week the EU’s food science agency...

Chia seed, tartary buckwheat gluten-free bread ticks nutritional boxes: Research

Gluten-free bread made with omega-3 and flavonoid-rich chia seed and tartary buckwheat flour has 12 times greater alpha-linolenic acid (ALA) content and 75% greater total antioxidant capacity than wheat bread,...

Smooth transition: Yogurt is doing fine without digestive health claims

Sales of yogurt in the UK have remained healthy, despite ditching digestive health positioning, according to Euromonitor. 

Guest article

The EU's health claim conundrum: The capsizing of consumer protection?

In this guest article EU food law expert Luca Bucchini, PhD, explains why it is time for a serious review of the EU’s health claim system. Bringing in behavioural scientists...

Is functional chewing gum the answer to the category’s woes?

Fortified chewing gums that go beyond dental could reinvigorate the stagnant global chewing gum market, according to a Datamonitor analyst.

Comment

The EFSA experience – remits, scientific boxes and frustrated NGOs

The European Food Safety Authority’s (EFSA) insistence on keeping well within its scientific box is both a source of frustration and comfort for onlookers.  

EFSA adopts essential infant formula composition opinion

EFSA has adopted its opinion on the essential infant formula composition following a period of public consultation which saw nearly 400 comments stream in on the likes of omega-3 form...

Dispatches from EFSA plenary, Parma

Clarity please! Says industry at EFSA discussion on caffeine safety

Energy drink association asks EFSA to aim for precision after an open NDA panel discussion on a draft caffeine safety opinion provides more questions than answers.

Dispatches from EFSA plenary, Parma

We can't have both open doors and open discussions, says temp EFSA chair

Transparency is important, but this may not be compatible with openness of scientific debate, according to the temporary chair of the European Food Safety Authority's (EFSA) Dietetic Products, Nutrition and Allergies (NDA)...

UK ASA Ruling

UK regulator turns ‘contrary’ over infant drink marketing, says campaigner

Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising...

Australia

Some Aussie sports supps could contain hidden ban-risking ingredients

A number of athletic nutritional supplements on sale in Australia are secretly fortified with androgens, a group of compounds that could lead athletes to be banned from competition.

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

How to win or lose on the functional foods market

Health matters but convenience matters more, according to a report that looked at why functional foods succeeded or failed in the market place.

Study finds calcium fructoborate lessens knee pain

Calcium fructoborate may reduce knee pain as measured on two well-accepted scales, according to a recent study.

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

"There's likely to be a huge difference between the pharmaceutical-grade probiotics that show promise in clinical trials and the 'probiotic' yoghurts and supplements sold in shop": NHS

NHS probiotics advice 'flagrant understatement': ISAPP

Probiotics association says the UK's updated National Health Service (NHS) advice on probiotics underestimates the potential health benefits of probiotics outside the digestive tract. 

Leatherhead consults on health claims advertising - the ‘missing bit of the jigsaw’

Functional food firms often stumble on communicating health claims in the public domain, says Leatherhead Food Research as it launches a marketing and claims advisory service.

ASA ruling

UK sensors homeopathic weight loss claims

The UK’s advertising watchdog has lambasted Slenderiiz UK for making insufficiently robust medicinal and weight loss claims on its website for its herbal homeopathic supplements - Slenderiix Drops and Xceler8...

ISAPP consensus: Gut, yes. Immunity, no (for now)

Time to recognise ‘core benefits of certain probiotics’: ISAPP

The evidence has grown so strong for the best-documented probiotic strains that a generic digestive health claim should exist, according to a consensus statement from leading international researchers published this...

New HFMA chair promises to battle ‘seemingly impossible amount’ of EU laws

Vitabiotics’ Robert Taylor will be the new chairman of the UK Health Food Manufacturers’ Association (HFMA) succeeding Lynn Lord who has left after a year in the post. Ray Myers...

ASA: Chia and flax ad should be ‘super-seeded’

The UK’s Advertising Standards Agency (ASA) has upheld four complaints about the implied health claims of Bioglan ‘superfood’ chia and flax seeds.

Dispatches from Vitafoods Europe 2014

French supplements market set for return to 10%+ growth after a ‘not very good’ year

The French food supplements market is set for double digit growth this year as the sector adapts to changing EU regulations around health claims, according to the chairman of the...

How can firms make claim research successes their own, not their competitors’?

Companies have to be clever about proprietary research, and plant extracts may hold unique opportunities in this respect, according to a food and nutrition industry consultant.

Dispatches from the IPA World Congress in Athens, Greece

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Evidence is building that links the gut microbiome and brain function and ‘psychobiotics’ are at the heart of that, says a leading Irish researcher working in the field for more...

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