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Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line. |
05-Aug-2009 - UK supplements manufacturer, Nature’s Best, has been rapped for making unsubstantiated claims that food supplements containing 10mg of lutein and berry extracts can protect the eyes.
03-Aug-2009 - The European Food Safety Authority (EFSA) has issued an opinion on plant sterol and plant stanol ingredients to assist risk managers across the European Union to implement cholesterol-lowering claims.
03-Aug-2009 - South African food maker, Fair Cape, has won official cancer-fighting recognition for a yoghurt fortified with an extract from the native South African Rooibos plant.
28-Jul-2009 - Danone, the French dairy giant, will resubmit withdrawn gut and immunity probiotic health claims to the European Food Safety Authority (EFSA), after receiving guidance from the European Union’s head science body.
27-Jul-2009 - Industry has hit back at an article that appeared in the UK Guardian newspaper at the weekend which questioned the role of probiotics in nutrition.
24-Jul-2009 - The 2006 EU nutrition and health claims regulation is putting the brakes on the commissioning of trials to back claims, according to Cédric Bourges-Sevenier, PhD, general manager at French science and regulatory consultancy, Nutraveris.
23-Jul-2009 - The UK Advertising Standards Authority (ASA) has ruled against Nutricia-owned Milupa over adverts promoting its prebiotic-fortified, follow-on formula, Aptamil.
22-Jul-2009 - The manner in which pre-menstrual and menopausal indications for soy and red clover isoflavones that recently won approval from the European Patent Office can be translated into marketing messages, is being debated among soy players.
21-Jul-2009 - The string of probiotic health claim rejections has continued with the European Food Safety Authority rejecting another emerging science dossier for failing to demonstrate its proposed health benefit.
17-Jul-2009 - The European Food Safety Authority (EFSA) has rejected three article 13.5 probiotic and prebiotic health claims and one article 14 claim linking prebiotics with a range of benefits from immunity to diarrhoea for failing to demonstrate causality.
16-Jul-2009 - The pressure is mounting for formal discussions between industry and the European Commission and the European Food Safety Authority (EFSA) on more than 4000 generic health claim submissions, with the CIAA urging immediate dialogue.
15-Jul-2009 - A group of prominent lipid scientists has petitioned the EU calling for a rethink of draft daily reference intake levels for omega-3s they fear will only confuse consumers and disadvantage marine-sourced omega-3 suppliers.
15-Jul-2009 - The European Food Safety Authority (EFSA) and European Commission have acknowledged for the first time that the July 31 deadline for publication of the first batch of health claim opinions will not be met.
13-Jul-2009 - Major omega-3 suppliers have welcomed the European Food Safety Authority (EFSA) omega-3 opinion on recommended daily consumption levels for EPA and DHA but will continue lobbying for higher levels.
07-Jul-2009 - Food industry associations have banded together to present the European Food Safety Authority (EFSA) with an alternative model for assessing article 13.1 health claims.
02-Jul-2009 - The European Food Safety Authority is unlikely to consider setting guidance for probiotic health claims, despite mounting pressure from industry and the scientific community stressing the need for a clear regulatory framework.
01-Jul-2009 - Brits are responding to successful marketing from the likes of Danone and Yakult and embracing digestive health products such as probiotic yoghurts and drinks, but the market has plenty of room for further growth, according to a Datamonitor report.
26-Jun-2009 - The UK Dairy Council has welcomed the European Food Safety Authority’s recent statements about greater transparency in its nutrition and health claims assessment process, but warned now-valid claims in member states were in jeopardy.
25-Jun-2009 - Nigel Baldwin is one of Europe’s canniest consultants when it comes to the tricky business of European Union nutrition and health claims. He was at the European Food Safety Authority (EFSA) stakeholder’s meeting in Brussels on June 15 and came away with mixed feelings.
22-Jun-2009 - It will be too easy for omega-3 bearing functional foods to make content claims under a proposed amendment to European nutrition and health claims rules, according to UK researchers.
19-Jun-2009 - A draft amendment to the 2006 nutrition and health claims regulation will see omega-3 content claims permitted across the European Union for the first time, possibly by year’s end.
18-Jun-2009 - Inneov, the joint venture between Nestle and L’Oreal to develop beauty supplements, says regulatory clarity is needed in the area of beauty claims on non-topical beauty applications that in many cases fall between cosmetics and food law.
17-Jun-2009 - Shane Starling met with Patrick Coppens, the secretary general of the European Responsible Nutrition Alliance (ERNA), after the European Food Safety Authority’s (EFSA) article 13.5 and 14 health claim stakeholders meeting on Monday in Brussels.
17-Jun-2009 - The European Food Safety Authority (EFSA) says the detailed guidance it gave to industry at Monday’s technical health claims meeting will ensure “shared, mutual understanding” in the health claims evaluation process.
16-Jun-2009 - The European Food Safety Authority (EFSA) promises greater transparency and thoroughness in its health claim opinions, as well as more intimate communication with claims applicants, after a long-awaited meeting with industry in Brussels yesterday.