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Breaking News on Supplements & Nutrition - EuropeUS edition

On your radar > Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

DuPont wins rare European probiotic gut health claims

DuPont-Danisco has won official approval for probiotic-based gut health claims based on its strains in Switzerland after working with a local retailer.

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Time to resolve EU slimming foods legal uncertainty: FSE

Specialised Nutrition Europe (SNE), the trade association that represents the interests of dietetic food manufacturers across the EU, has voiced concerns about the ‘current legal uncertainty’ surrounding slimming foods for...

Dispatches from the IPA World Congress in Athens, Greece

Game of spoons: France’s 144,000 tonne, €420 million probiotic yoghurt health claim hit

France’s formally buoyant multi-billion euro probiotic yoghurt market will shed €420m between now and 2018 directly because of tough EU health claim laws, according to new analysis that isolates ‘the health claims...

You talkin’ to me? The grey zone around health claims in ‘commercial communication’

How we define ‘commercial communication’ when it comes to health claims remains somewhat of a grey zone, according to a Leatherhead analyst.

ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"

Getting heavy: ASA refers health claim abusers to Trading Standards for first time

The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said,...

State is wielding EU health claim laws as an information control tool, claims author

The EU’s handling of the term ‘probiotic’ is evidence of how the state is seeking to control voluntary as well as mandatory product information through the EU nutrition and health...

Dispatches from Vitafoods Europe 2014

EU supplements sector presses on for EU botanical acceptance

It has been a tumultuous few years for the European food supplements sector as it has had to learn to live under the world’s toughest health claims regime. Marketing strictures...

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Strong growth in the Americas and Asia is helping the probiotics industry to strong success, while the European market recovers from regulatory challenges by focusing on blends and 'piggybacking claims',...

'Complex carbohydrates' don't contribute to satiety, rules EFSA

The European Food Safety Authority (EFSA) has dismissed a health claim application suggesting 'complex carbohydrates' have a beneficial effect on infants and young children by increasing satiety.

Dispatches from the IPA World Congress in Athens, Greece

EFSA commits to fresh gut and immune health claim guidance

The EU’s central food science agency will next month open a consultation on immune and gut health that will inform a revised guidance that could come before year’s end and...

DSM enters olive polyphenol market; hard launches high-dose algae omega-3

Swiss-based DSM Nutritional Products (DNP) has entered the olive-sourced hydroxytyrosol market that has been hot since the European Food Safety Authority (EFSA) issued a rare plant polyphenol health claim approval...

DISPATCHES FROM VITAFOODS EUROPE 2014

Emotional brain food for madam, and the caffeine source for you sir

When it comes to cognitive health products, women look for emotional ‘brain food’, while men look for caffeine sources, according to a survey of German students.

Special edition: Closing the fiber gap

Bread still rules high-fiber realm; Latin America rising fast

When it comes to fiber, baked goods are king. That might sound obvious, but in a world where the nutrient, its source and end application are often separated, it is...

“This has to be one of the most stupid regulatory rulings that I have seen.”

Benecol blood boils after cholesterol ad lanced

Cholesterol-battling plant stanol-based Benecol has been busted in the UK for exaggerating TV advert claims even though they were based on UK National Health Service (NHS), British Heart Foundation (BHF)...

DISPATCHES FROM VITAFOODS EUROPE 2014

Meso-zeaxanthin’s road to EU novel approval – blindsided by commercial interests?

The discourse around eye health carotenoid meso-zeaxanthin (MZ) has been marred by commercial interests, according to supplement firm OmniActive Health Technologies.

DISPATCHES FROM VITAFOODS EUROPE 2014

Old age and HEALTHY old age, there’s a difference industry should address: Euromonitor

In 2012 there were over 577 million people aged over 65 globally, but there remains a 7-year gap between life expectancy and healthy life expectancy, according to a Euromonitor analyst.

NHCR enforcement

Ribena claim ban leaves ‘little margin for flexibility’: Legal expert

Last week’s UK ruling that health claims made on Ribena’s website were ‘exaggerated’ suggests there is not as much flexibility as the industry might have hoped when it comes to...

Dispatches from Vitafoods Europe 2014

Pharmachem: EFSA cranberry rejection doesn’t affect our European business

New Jersey supplier Pharmachem says a European Food Safety Authority (EFSA) rejection of its ‘CranMax’ cranberry ingredient’s ability to prevent urinary tract infection (UTI) in women won’t change its European...

EFSA rejects Naturex and Pharmachem cranberry-UTI claims

Naturex and Pharmachem are the latest cranberry players to be rebuffed by the EU’s central science agency. In the first, it this week failed French botanical giant Naturex's urinary tract...

EU Court rejects health claim challenge; Appeal under consideration

The European Court of Justice (ECJ) has thrown out a challenge to the EU nutrition and health claims regulation (NHCR) but the German lawyers behind the action say the ruling...

Fibre may increase post heart attack life expectancy by a quarter

Recommending a higher intake of cereal fibre after a heart attack may improve long-term survival rates, according to a nine-year research project.

EU health claim regulations 'devastating' business: Poll

The European Union nutrition and health claims regulation (NHCR) – fully implemented 18 months ago – is “devastating” business as many doomsayers predicted it would, according to a new poll.

Gunter Haesaerts: “The party is over now.”

French cranberry medical device status stripped

French food supplements manufacturer Arkopharma has had its ‘EU medical device’ status revoked for a cranberry product that claimed to treat urinary tract infections (UTI) in women.

EU-backed metabolic syndrome project has health claim wins in sight

Nick Henson is the Reading-based associate director at the International Food Network (IFN), a key player in the EU’s new multi-million euro, multi-partner Metabolic Syndrome-battling project, PATHWAY-27 , that has health claim victories...

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