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Breaking News on Supplements & Nutrition - EuropeUS edition

On your radar > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

DSM and Merck form high-end folate alliance

DSM Nutritional Products (DNP) is not abandoning its folic acid (vitamin B9) offering but has added a high-end, folate form aimed at global supplement and food makers in a deal...

The whey to go? Morning protein drink may help T2 diabetes

Whey protein drinks may help people with type 2 diabetes control erratic glucose levels, according to research.

science short

Chilli pepper capsaicin may inhibit gut tumours & extend mice lifespan by 30%: Research

Dietary capsaicin – the active ingredient found in chilli peppers – may trigger a reaction that reduces the risk of colorectal tumours, according to Californian research on mice.

You’ll regret it in the morning: Review suggests alcohol-caffeine combo does not ‘mask’ intoxication

Mixing alcohol with energy drinks or other caffeinated beverages across different doses may not alter the awareness of intoxication as previously suggested, according to a meta-analysis.

“It was not our intention to make any unauthorised health claims in this mailing."

Not ‘normal’ enough, ASA tells ‘disappointed’ Danone Nutricia over infant formula claims

Danone’s Nutricia division has been rapped again for exaggerated infant follow-on formula claims, this time in conjunction with UK retailing giant Tesco.

China

'Health food' too broad for effective supplements regulation

The US-China Health Products Association has once again urged regulators to replace the term “health food” with “dietary supplement” in a submission to food authorities concerning the recent draft reform...

EFSA’s live culture: Help agency revise its gut and immune health claim guidance

The European Food Safety Authority (EFSA) is calling for input from all stakeholders as it goes about revising its controversial gut and immune health claim guidance that dates back to 2011.

Guest article

EU Food Information to Consumers (FIC) law changes: Impact on food supplement players

Food supplements are classified by EU law as foodstuffs and so the recently implemented Food Information to Consumers (FIC) regulation has the potential to impact food supplements. Is there much...

Belgian firm eyes EU bone health claim after study published

Belgian firm BioActor is one step closer to being able to lodge an application for its olive polyphenol product BonOlive, after a human intervention study confirmed its ability to protect...

EFSA accused of "maladministration"; Opinion is "flat out wrong", says ISSN

EFSA lambasted over beta-alanine rejection

EFSA’s rejection of a health claim linking beta-alanine to improved physical performance has provoked outrage, with UK food law consultancy Legal Foods accusing the risk assessment agency of, “maladministration of its role” and, “a...

Bella! EC backs beauty health claims; must be judged case-by-case

Beauty claims are permissible under the EU nutrition and health claim regulation (NHCR) a European Commission committee has said in what an analyst says is a “first blessing” the EC may have...

Citicoline wins EU novel foods approval - in medical foods and food supplements

Citicoline has won EU novel foods approval for use in food supplements and medical foods after appeasing member state concerns about the phospholipid precursor being a medicine.

IAHS: “VAT on health food supplements would be a tax on health.”

Irish 23% health tax hike: Herbals, glucosamine, coQ10, probiotics remain in firing line

Proposals to push VAT (value-added tax) on some health food supplements and teas to the maximum upper bracket of 23% will discriminate against healthful products, according to The Irish Association of Health Stores (IAHS). ...

UK ASA ruling

‘You, stronger?’ Not via EU-approved protein-recovery claims, ASA tells MaxiNutrition

The UK advertising watchdog has dropped a barbell on drug giant GlaxoSmithKline’s MaxiNutrition sports nutrition brand over “exaggerated” use of EU-approved protein-recovery claims.

InQpharm Europe to appeal white kidney bean-weight loss rejection

The CEO of InQpharm Europe says the firm will appeal against its health claim rejection for a white kidney bean extract and weight loss which EFSA rejected this week.

Pure Gold Collagen shot slammed by UK advertising regulator for ‘implied beauty claim’

The most successful ‘beauty shot’ on the UK market Pure Gold Collagen has been rapped by the Advertising Standards Authority for making ‘implied beauty and appearance claims’.

EFSA health claim opinion

Clasado ‘surprised and disappointed’ by latest EFSA prebiotic rejection; promises action

UK prebiotic specialist Clasado will contest the latest rejection of its gut health prebiotic science by the European Food Safety Authority (EFSA).

Functional food success: Have you thought enough about targeted product design?

If functional food products are to be successful, they need to be designed for a very specific age group and address the particular circumstances of their target audience, according to...

EFSA health claim opinion

Science still matters to Kemin and DSM as EFSA rejects lutein-eye benefits for fourth time

Two years ago lutein player Kemin said it was, “baffled and annoyed”  when EFSA rejected its eye health claim that was already approved in France. This week the EU’s food science agency...

Chia seed, tartary buckwheat gluten-free bread ticks nutritional boxes: Research

Gluten-free bread made with omega-3 and flavonoid-rich chia seed and tartary buckwheat flour has 12 times greater alpha-linolenic acid (ALA) content and 75% greater total antioxidant capacity than wheat bread,...

Smooth transition: Yogurt is doing fine without digestive health claims

Sales of yogurt in the UK have remained healthy, despite ditching digestive health positioning, according to Euromonitor. 

Guest article

The EU's health claim conundrum: The capsizing of consumer protection?

In this guest article EU food law expert Luca Bucchini, PhD, explains why it is time for a serious review of the EU’s health claim system. Bringing in behavioural scientists...

Is functional chewing gum the answer to the category’s woes?

Fortified chewing gums that go beyond dental could reinvigorate the stagnant global chewing gum market, according to a Datamonitor analyst.

Comment

The EFSA experience – remits, scientific boxes and frustrated NGOs

The European Food Safety Authority’s (EFSA) insistence on keeping well within its scientific box is both a source of frustration and comfort for onlookers.  

EFSA adopts essential infant formula composition opinion

EFSA has adopted its opinion on the essential infant formula composition following a period of public consultation which saw nearly 400 comments stream in on the likes of omega-3 form...