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Breaking News on Supplements & Nutrition - EuropeUS edition

On your radar > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

"There's likely to be a huge difference between the pharmaceutical-grade probiotics that show promise in clinical trials and the 'probiotic' yoghurts and supplements sold in shop": NHS

NHS probiotics advice 'flagrant understatement': ISAPP

Probiotics association says the UK's updated National Health Service (NHS) advice on probiotics underestimates the potential health benefits of probiotics outside the digestive tract. 

Leatherhead consults on health claims advertising - the ‘missing bit of the jigsaw’

Functional food firms often stumble on communicating health claims in the public domain, says Leatherhead Food Research as it launches a marketing and claims advisory service.

ASA ruling

UK sensors homeopathic weight loss claims

The UK’s advertising watchdog has lambasted Slenderiiz UK for making insufficiently robust medicinal and weight loss claims on its website for its herbal homeopathic supplements - Slenderiix Drops and Xceler8...

ISAPP consensus: Gut, yes. Immunity, no (for now)

Time to recognise ‘core benefits of certain probiotics’: ISAPP

The evidence has grown so strong for the best-documented probiotic strains that a generic digestive health claim should exist, according to a consensus statement from leading international researchers published this...

New HFMA chair promises to battle ‘seemingly impossible amount’ of EU laws

Vitabiotics’ Robert Taylor will be the new chairman of the UK Health Food Manufacturers’ Association (HFMA) succeeding Lynn Lord who has left after a year in the post. Ray Myers...

ASA: Chia and flax ad should be ‘super-seeded’

The UK’s Advertising Standards Agency (ASA) has upheld four complaints about the implied health claims of Bioglan ‘superfood’ chia and flax seeds.

Dispatches from Vitafoods Europe 2014

French supplements market set for return to 10%+ growth after a ‘not very good’ year

The French food supplements market is set for double digit growth this year as the sector adapts to changing EU regulations around health claims, according to the chairman of the...

How can firms make claim research successes their own, not their competitors’?

Companies have to be clever about proprietary research, and plant extracts may hold unique opportunities in this respect, according to a food and nutrition industry consultant.

Dispatches from the IPA World Congress in Athens, Greece

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Evidence is building that links the gut microbiome and brain function and ‘psychobiotics’ are at the heart of that, says a leading Irish researcher working in the field for more...

Chewing gum is a 'cheap' way to help stay alert: Study

Chewing gum may make you more alert and could be useful in contexts such as driving, according to a new study.

“Clasado never at any point sought to make any misleading or exaggerated claims.”

UK clams Clasado prebiotic claims; cans ‘transition period’ argument

UK-Jersey prebiotic specialist Clasado has had web-based, gut-immunity claims slapped down by the UK advertising watchdog the Advertising Standards Authority (ASA) which found they were unauthorised under the EU nutrition...

DuPont wins rare European probiotic gut health claims

DuPont-Danisco has won official approval for probiotic-based gut health claims based on its strains in Switzerland after working with a local retailer.

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Time to resolve EU slimming foods legal uncertainty: FSE

Specialised Nutrition Europe (SNE), the trade association that represents the interests of dietetic food manufacturers across the EU, has voiced concerns about the ‘current legal uncertainty’ surrounding slimming foods for...

Dispatches from the IPA World Congress in Athens, Greece

Game of spoons: France’s 144,000 tonne, €420 million probiotic yoghurt health claim hit

France’s formally buoyant multi-billion euro probiotic yoghurt market will shed €420m between now and 2018 directly because of tough EU health claim laws, according to new analysis that isolates ‘the health claims...

You talkin’ to me? The grey zone around health claims in ‘commercial communication’

How we define ‘commercial communication’ when it comes to health claims remains somewhat of a grey zone, according to a Leatherhead analyst.

ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"

Getting heavy: ASA refers health claim abusers to Trading Standards for first time

The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said,...

State is wielding EU health claim laws as an information control tool, claims author

The EU’s handling of the term ‘probiotic’ is evidence of how the state is seeking to control voluntary as well as mandatory product information through the EU nutrition and health...

Dispatches from Vitafoods Europe 2014

EU supplements sector presses on for EU botanical acceptance

It has been a tumultuous few years for the European food supplements sector as it has had to learn to live under the world’s toughest health claims regime. Marketing strictures...

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Strong growth in the Americas and Asia is helping the probiotics industry to strong success, while the European market recovers from regulatory challenges by focusing on blends and 'piggybacking claims',...

'Complex carbohydrates' don't contribute to satiety, rules EFSA

The European Food Safety Authority (EFSA) has dismissed a health claim application suggesting 'complex carbohydrates' have a beneficial effect on infants and young children by increasing satiety.

Dispatches from the IPA World Congress in Athens, Greece

EFSA commits to fresh gut and immune health claim guidance

The EU’s central food science agency will next month open a consultation on immune and gut health that will inform a revised guidance that could come before year’s end and...

DSM enters olive polyphenol market; hard launches high-dose algae omega-3

Swiss-based DSM Nutritional Products (DNP) has entered the olive-sourced hydroxytyrosol market that has been hot since the European Food Safety Authority (EFSA) issued a rare plant polyphenol health claim approval...

DISPATCHES FROM VITAFOODS EUROPE 2014

Emotional brain food for madam, and the caffeine source for you sir

When it comes to cognitive health products, women look for emotional ‘brain food’, while men look for caffeine sources, according to a survey of German students.

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