
Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.
Food supplement markets in Poland, the Czech Republic, Romania, Hungary, Bulgaria and Slovakia have pushed through the €1bn mark for the first time, with Romania starring with 24% growth in...
Consumer 'co-creation' is essential when developing nutritious and functional beverage brand concepts, a healthy food and beverage marketing expert told BeverageDaily.com.
Pictures are much more powerful than words when it comes to health claim marketing according to Dutch researchers who have completed a study of Dutch dairy Campina’s weight control yoghurt,...
Norwegian herring-sourced omega-3 specialist Arctic Nutrition has inked a distribution deal in Australia and New Zealand with Pathway International.
Yoplait has been ordered to pull a TV advert for its Calin+ yogurt range after the UK Advertising Standards Authority (ASA) ruled that it made an unauthorised reduction of disease-risk...
Probiotics supplier Lallemand has announced a big regulatory win: Canadian authorities have approved health claims on five of its probiotic formulas.
Charging the private sector for European Food Safety Authority (EFSA) work will not generate enough cash and compromise the agency’s independence, a European Commission working group has found.
Global probiotics leader Chr Hansen is throwing €20m at the expansion of its Danish freeze-drying capacity with increasing global pharma and food supplement demand the key driver.
A Romanian government official has lodged an official complaint against eastern and central European food supplements mega-brand, Walmark, which it says exploits legal loopholes to bully competitors from market.
Southern Israel-based algae-sourced astanxanthin specialists Algatechnologies has won investment from a UK venture capitalist in a move that will broaden its capacity, R&D and distribution scope for the eye and...
Something probiotic? Omega-3? A diet cola? Nope.
Leatherhead Food Research nutrition research manager Roberta Re calls for more rigorous science after pouring over the latest serving of article 13.5 opinions from the European Food Safety Authority (EFSA)...
There is no surprise in the latest batch of European Food Safety Authority (EFSA) article 13.5 health claim rejections as the science presented in six dossiers was “lousy”, a consultant told us...
French supplier Polaris says it is in talks with a French manufacturer to introduce its omega-3 into a margarine product this year.
US supplier Balchem has joined with Dutch firm Van Eeghen Functional Ingredients (VEFI) to develop the European choline foods and food supplements market, after the nutrient won three EU health...
German pharma giant Merck and global probiotics leader Chr Hansen have pulled the probiotic-allergy health claim they jointly submitted to the European Food Safety Authority (EFSA) less than four months...
The European probiotic sector is moving forward with research around probiotic strain clusters it is hopeful can win the sector’s first health claim in the European Union.
The probiotic and prebiotic sectors are tackling some serious issues around claim restrictions in the EU, but the global digestive health picture remains upbeat with yoghurts alone putting on $1.7bn this...
Greater collaboration from both within the industry, and between industry and academics, will help to drive forward promising scientific developments in probiotics, according to experts at Probiotech and Microbiota 2013.
One of the EU’s most venerated food law experts stated the EU nutrition and health claims regulation (NHCR) has become so convoluted as to be unworkable, at a Brussels congress...
Italian food supplement manufacturers continue to make probiotic health claims under a “soft law” governmental decree, although the country’s stance could be challenged by EU organs, a lawyer said this...
On a train to Brussels to cover NutraIngredients’ Probiotech and Microbiota two-day probiotic congress, had me wondering of the sector mood now it has had its claims ripped up by...
Most consumers know little to nothing about the EU health claim system, the European Food Safety Authority nor why a blanket ban has been imposed on probiotic marketing across the...
The probiotic industry is fighting several big fights at the minute, not least in the battle to win the first EFSA approved health claim in the market. But are the...
EU health claim laws that have banned the use of terms like probiotics and antioxidants because they are deemed to be implied claims, are “absurd”, a pressure group has said.