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Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

EFSA health claim opinion

Get inulin! Northern European giants win EFSA claim for non-digestible carbs and glycaemia

The three giants of chicory-derived inulin and fructo-oligosaccharides (FOS) supply have won a significant European Food Safety Authority (EFSA) health claim approval linking non-digestible carbohydrates and improved blood glucose response.

Advertising authority shows flexibility over health claims

The Advertising Standards Authority’s (ASA’s) policing of EU health claims offers a ray of light to food firms looking to use them in advertising, according to Eversheds senior partner Owen...

Guest article

Supplements shakedown part 2: Health claim medicine tastes better than expected

Last week, Peter Zambetti, director of global business development at Capsugel and chairman of the International Alliance of Dietary Supplement Associations (IADSA), discussed the impact of GMPs on the global...

Pepsi busted for Naked antioxidant ambition

Pepsi-owned Naked Juice has been told to remove the term 'antioxidant’ from its marketing materials as the UK advertising watchdog demonstrates its EU law enforcement bite.

2013: Big-hitting Nutra news review

New laws, NGO questions, booming sectors, booed players – there was plenty for the European and international healthy foods and supplements sectors to get on with in 2013. We take a...

“The impact of this longer-term erosion of the relationship with consumers will be profound.”

Appraised: 12 months in the life of the world’s toughest health claims regime

Widely despised and foreseen as an innovation crusher and healthy foods/supplements market wet blanket, we asked how life under the controversial EU nutrition and health claims regulation (NHCR) is panning...

BCAAs, Vitamin Angels, and adulteration of botanicals: Key lessons from NutraIngredients-USA’s special editions – Part 2

From brain health to muscle building, and from malnutrition to botanicals, our special editions have set record traffic levels for their in-depth articles and exclusive content. Here, we have the...

Probiota 2014, February 4-5, Amsterdam

Probiota 2014: The ultimate pre- and probiotic science-business blend

Probiota 2014 – relocated from Brussels to Amsterdam and organised by NutraIngredients – will bring together the finest scientific and commercial minds operating in the pre- and probiotic sector in...

Guest article

What is the functional food magic number? Why, 0.84 of course…

At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains...

Unilever’s Flora ad trouble spreads to Spain

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the...

Leatherhead invests in GI health claim prospects

Leatherhead to invest in research for a Glycaemic Index (GI) health claim, which it plans to eventually present to EFSA. 

The European food industry: Health claims, recession and global competition

We gave the European food industry a check-up at this year’s Food Ingredients Europe (FiE), talking with some of the industry's top ingredients players about EU health claims, economic recovery and how to...

Protein overtaking probiotic claims in yogurt market

The trend for high-protein products is gathering pace globally, with more than 10% of new launches using protein claims, as a softer approach to health moves the industry away from...

Feature

UK herbal sector to feel (righteous) pain as THMPD enforcement kicks in for real?

The EU herbal products sector has come in with a mixed reaction to the UK MHRA announcement last week that the sell-through period for unregistered herbal medicines would finish on...

EFSA health claims chief shares common dossier failures

Incomplete or selective reporting, high drop-out rates and unplanned post-hoc analyses are some of the common health claim submission failures, EFSA’s claims panel chief professor Ambroise Martin, PhD, told a...

Raisio says stanols are better than sterols for cholesterol reduction (at high-dose)

Finnish plant stanol leader and Benecol brand owner Raisio says plant sterol users like rival Unilever (pro.activ) are piggybacking off stanol science in high-dose products and wants the EU to...

Dispatches from FiE

Is the next generation of fruit functional?

Fruit may have its own stand alone functionality but Taura Natural Ingredients says fortification with milk and pea proteins, green coffee and grains will bring the ingredient into new areas. ...

Dispatches from #FIE2013

A year of change for DSM’s OatWell

One year on from its acquisition of Swedish beta-glucan brand OatWell, DSM talks about entering into new markets and capitalizing on European health claims.

Benecol ahead of Unilever Pro-activ with bone-heart claims?

Benecol has expanded its plant stanol, cholesterol management-based health offering in the UK by adding vitamins that permit approved EU heart and bone health claims – a move analysts said...

Dispatches from #FiE2013

NDA Panel member on antioxidants: 'It's not over yet, but it's extremely difficult.'

Antioxidants have had a tough ride in recent years, with a raft of negative opinions for health claims being dealt out by the European Food Safety Authority, but there is...

Dispatches from #FIE2013

Researchers back zinc citrate bioavailability

A just published study has found zinc citrate is equal to zinc gluconate and higher than zinc oxide in terms of bodily intake, research that could help battle regional deficiencies...

News in brief

Yakult brings probiotic little bottles to Switzerland

Switzerland is the newest market for Japanese probiotic drink leader Yakult, which began selling there last month.

Glucosamine: food or drug?

MHRA and HFMA defend glucosamine against pharma attack

The UK’s major food supplements trade association has joined the local medicines regulator in fighting a pharma player-led High Court legal action to ban glucosamine’s right to exist as both a food...

Four trends propelling the dairy market

An ageing population, new EFSA health claims, protein perceptions and a focus on sugar as opposed to fat are some key considerations that are or should be driving the dairy...

Special edition: Botanicals. Editor's blog

Has EFSA sparked a light in Europe’s dark botanical tunnel?

The botanicals industry was pleasantly surprised recently when the EU’s central science agency backed an isolated health claim for a bowel-benefitting herbal blend – but is EFSA really changing its...

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