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Breaking News on Supplements & Nutrition - EuropeUS edition

On your radar > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

EFSA adopts essential infant formula composition opinion

EFSA has adopted its opinion on the essential infant formula composition following a period of public consultation which saw nearly 400 comments stream in on the likes of omega-3 form...

Dispatches from EFSA plenary, Parma

Clarity please! Says industry at EFSA discussion on caffeine safety

Energy drink association asks EFSA to aim for precision after an open NDA panel discussion on a draft caffeine safety opinion provides more questions than answers.

Dispatches from EFSA plenary, Parma

We can't have both open doors and open discussions, says temp EFSA chair

Transparency is important, but this may not be compatible with openness of scientific debate, according to the temporary chair of the European Food Safety Authority's (EFSA) Dietetic Products, Nutrition and Allergies (NDA)...

UK ASA Ruling

UK regulator turns ‘contrary’ over infant drink marketing, says campaigner

Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising...

Australia

Some Aussie sports supps could contain hidden ban-risking ingredients

A number of athletic nutritional supplements on sale in Australia are secretly fortified with androgens, a group of compounds that could lead athletes to be banned from competition.

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

How to win or lose on the functional foods market

Health matters but convenience matters more, according to a report that looked at why functional foods succeeded or failed in the market place.

Study finds calcium fructoborate lessens knee pain

Calcium fructoborate may reduce knee pain as measured on two well-accepted scales, according to a recent study.

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

"There's likely to be a huge difference between the pharmaceutical-grade probiotics that show promise in clinical trials and the 'probiotic' yoghurts and supplements sold in shop": NHS

NHS probiotics advice 'flagrant understatement': ISAPP

Probiotics association says the UK's updated National Health Service (NHS) advice on probiotics underestimates the potential health benefits of probiotics outside the digestive tract. 

Leatherhead consults on health claims advertising - the ‘missing bit of the jigsaw’

Functional food firms often stumble on communicating health claims in the public domain, says Leatherhead Food Research as it launches a marketing and claims advisory service.

ASA ruling

UK sensors homeopathic weight loss claims

The UK’s advertising watchdog has lambasted Slenderiiz UK for making insufficiently robust medicinal and weight loss claims on its website for its herbal homeopathic supplements - Slenderiix Drops and Xceler8...

ISAPP consensus: Gut, yes. Immunity, no (for now)

Time to recognise ‘core benefits of certain probiotics’: ISAPP

The evidence has grown so strong for the best-documented probiotic strains that a generic digestive health claim should exist, according to a consensus statement from leading international researchers published this...

New HFMA chair promises to battle ‘seemingly impossible amount’ of EU laws

Vitabiotics’ Robert Taylor will be the new chairman of the UK Health Food Manufacturers’ Association (HFMA) succeeding Lynn Lord who has left after a year in the post. Ray Myers...

ASA: Chia and flax ad should be ‘super-seeded’

The UK’s Advertising Standards Agency (ASA) has upheld four complaints about the implied health claims of Bioglan ‘superfood’ chia and flax seeds.

Dispatches from Vitafoods Europe 2014

French supplements market set for return to 10%+ growth after a ‘not very good’ year

The French food supplements market is set for double digit growth this year as the sector adapts to changing EU regulations around health claims, according to the chairman of the...

How can firms make claim research successes their own, not their competitors’?

Companies have to be clever about proprietary research, and plant extracts may hold unique opportunities in this respect, according to a food and nutrition industry consultant.

Dispatches from the IPA World Congress in Athens, Greece

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Evidence is building that links the gut microbiome and brain function and ‘psychobiotics’ are at the heart of that, says a leading Irish researcher working in the field for more...

Chewing gum is a 'cheap' way to help stay alert: Study

Chewing gum may make you more alert and could be useful in contexts such as driving, according to a new study.

“Clasado never at any point sought to make any misleading or exaggerated claims.”

UK clams Clasado prebiotic claims; cans ‘transition period’ argument

UK-Jersey prebiotic specialist Clasado has had web-based, gut-immunity claims slapped down by the UK advertising watchdog the Advertising Standards Authority (ASA) which found they were unauthorised under the EU nutrition...

DuPont wins rare European probiotic gut health claims

DuPont-Danisco has won official approval for probiotic-based gut health claims based on its strains in Switzerland after working with a local retailer.

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Time to resolve EU slimming foods legal uncertainty: FSE

Specialised Nutrition Europe (SNE), the trade association that represents the interests of dietetic food manufacturers across the EU, has voiced concerns about the ‘current legal uncertainty’ surrounding slimming foods for...

Dispatches from the IPA World Congress in Athens, Greece

Game of spoons: France’s 144,000 tonne, €420 million probiotic yoghurt health claim hit

France’s formally buoyant multi-billion euro probiotic yoghurt market will shed €420m between now and 2018 directly because of tough EU health claim laws, according to new analysis that isolates ‘the health claims...

You talkin’ to me? The grey zone around health claims in ‘commercial communication’

How we define ‘commercial communication’ when it comes to health claims remains somewhat of a grey zone, according to a Leatherhead analyst.