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On your radar > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

How health claims could impact marketing ethics

The tough health claims environment in Europe could turn manufacturers towards more subtle – and maybe less ethical – marketing approaches, believes Henry Dixon of PR firm BDB.

Collagen beauty supplement advert is misleading, says ASA

Advertising for NeoCell’s collagen and vitamin C beauty supplement has been deemed misleading by the UK’s Advertising Standards Agency (ASA) as it says the company cannot substantiate its claims....

EFSA gut/immune health meeting

Nutrition professor backs EFSA health claim methods

“I think this field needs more serious mainstream science and less legalistic reasoning.”

EFSA gut/immune health meeting

Danone tells EFSA: Health claims “learning experience” is too costly

The European Food Safety Authority (EFSA) has repeatedly emphasised that the 2006 EU nutrition and health claims regulation is a learning experience for everyone involved – from its health claims...

A transatlantic view of regulations and health claims

Should the FDA work to be more like EFSA? Speaking at the NutraIngredients Health Claims 2010 conference Andrew Shao said the two organisations are already very similar in the way...

EFSA gut/immune health meeting

CIAA calls for drug-like health claim pre-submission advice

The CIAA says EFSA’s immunity/gut health workshop has revealed the lack of clarity that remains in the European Union health claims process and called for pre-submission meetings between applicants and...

EFSA gut/immune health meeting

EFSA gut/immune function meeting leaves industry wanting more

Key members of the European pre- and probiotic industries left Amsterdam frustrated that the majority of their questions about immune and gut health claims remained unanswered after a meeting with...

EFSA gut/immune health meeting

NDA details the food-drug divide and its “impossible task”

“It’s a critical issue to figure out how to show the health benefits with foods without crossing the borderline into medicines,” European Food Safety Authority (EFSA) NDA health claims panel...

German court rejects use of negative EFSA cranberry opinions

Negative European Food Safety Authority (EFSA) health claim opinions cannot be used to block claims, a German court has determined.

NDA: EC gave inadequate guidance on health claims

The depressingly high rejection rate for ‘article 13.1’ health claims is hardly surprising given the nature of the submission process, according to one member of the expert panel tasked with...

Dispatches from HIE 2010

Whey industry in ‘excellent position’ despite EFSA rejections

Last month the European Food safety Authority (EFSA) rejected a range of whey-based, article 13.1 health claims, with only a muscle mass claim gaining approval. Problem? Not according to the...

UK to adopt case-by-case approach to online marketing crackdown

The UK Advertising Standards Authority (ASA) will tackle potential online breaches of its new digital marketing code one case at a time, but industry has called for further guidance at...

EFSA dismisses Leiber beta-glucan immunity health claim appeal

The European Food Safety Authority (EFSA) has stood by its article 13.5 rejection of a beta-glucan immuntiy health claim after responding to questions from the submitter - German company Leiber.

EFSA health claim opinion

EFSA issues first positive prebiotic opinion – or does it?

The European Food Safety Authority (EFSA) has issued its first positive health claim opinion for a prebiotic with a laxative effect – but it was not achieved via a typical...

EC to confirm infant and child omega-3 claims

A November European Commission standing committee meeting has said four omega-3 brain and vision claims will be confirmed at a meeting in Brussels on December 6, 2010.

Dispatches from HIE 2010

Cognis focuses on soft health claims for plant extracts

Cognis says it is following a “dual pillar” approach to product marketing that involves stressing market awareness of health benefits for some ingredients such as plant extracts, rather than investing...

Dispatches from HIE 2010

Inside Cargill’s sterols and beta glucan thinking

Henry Hussell, the head of marketing, Europe at Cargill Health and Nutrition, acknowledges the development of its plant sterols and beta glucan has been slower than many expected – but...

Omega-3 industry reacts to EFSA opinions

The quality of research backing omega-3s such as DHA and EPA has had vindicated with the fatty acids receiving more positive health claim opinions than any other nutrient in Europe’s...

Dispatches from HIE 2010

EFSA CLA rejection stalls business development

Lipid Nutrition global group manager in marketing, John Kurstjens, is “a little bit disappointed” about the recent EFSA health claim opinion on CLA which included a range of claim dismissals...

Dispatches from the CIAA Congress

Science needed to plug trust gap between traditional use and opinions

EFSA does not believe that a negative opinion is the end of the road for 13.1 health claims, but it expects some to be resubmitted with a new slate of...

Dispatches from HIE 2010

Botanical giants debate EU herbal health claims hiatus

The world’s two biggest herbal extract suppliers respond to the recent European Commission decision to temporarily remove botanicals from the European Union health claims process.

Dispatches from HIE 2010

Tate & Lyle pulls plug on prebiotic Stalactis Madrid launch

Tate & Lyle has postponed the launch of its new digestive health ingredient Stalactis due to the uncertain EU regulatory environment.

NI Health Claims 2010

NutraIngredients health claims conference is two days away

Crucial. Claims. Knowledge. With industry still reeling from the latest batch of article 13.1 opinions, NutraIngredients has been busy putting the final touches on its second health claims conference in...

Dispatches from HIE 2010

Beneo queries the ins and outs of EFSA ‘active ingredient approach’

The European Food Safety Authority should be able to deliver health claim opinions based on products that have had ingredients like fermented carbohydrates removed from them, says Beneo.

Guest article

Health claims: Is expert certification the answer?

As all parties would probably admit in these stressful times for the European Union functional food industry, we are still some way away from resolving the core issues that resulted...