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Breaking News on Supplements & Nutrition - EuropeUS edition
On your radar > Health claims
Health claims
Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.
Targeted and talkative: the Benecol success story
UK Benecol licensee, McNeil Nutritionals, says “daily messaging” of its core audience is the key behind its rise to leadership in the UK cholesterol-lowering foods market.
EU tomato extract health claim wording gets user-friendly treatment
UK start-up Provexis is confident the European Commission, in consultation with member states, will issue consumer-friendly wording for its tomato extract blood circulation health claim.
EFSA Health Claim Opinion
EFSA accepts bone health claim for calcium, vitamin D
The European Food Safety Authority (EFSA) has accepted a health claim linking calcium and vitamin D to bone health in older women, but said there is insufficient evidence to support...
EFSA health claim opinion
EFSA rejects lycopene-whey heart health claim; company set for fight
Cambridge Theranostics has vowed to confront the European Food Safety Authority (EFSA) over its rejected lycopene-whey/arterial health claim, after the assessor found its dossier wanting.
UK supplements company rapped over lutein eye health claims
UK supplements manufacturer, Nature’s Best, has been rapped for making unsubstantiated claims that food supplements containing 10mg of lutein and berry extracts can protect the eyes.
EFSA issues plant stanol/sterol health claims advice
The European Food Safety Authority (EFSA) has issued an opinion on plant sterol and plant stanol ingredients to assist risk managers across the European Union to implement cholesterol-lowering claims.
Rooibos can fight cancer, says South African group
South African food maker, Fair Cape, has won official cancer-fighting recognition for a yoghurt fortified with an extract from the native South African Rooibos plant.
Danone to resubmit EU probiotic health claims
Danone, the French dairy giant, will resubmit withdrawn gut and immunity probiotic health claims to the European Food Safety Authority (EFSA), after receiving guidance from the European Union’s head science...
UK broadsheet questions probiotic efficacy
Industry has hit back at an article that appeared in the UK Guardian newspaper at the weekend which questioned the role of probiotics in nutrition.
EU health claim rules cast shadow over science kingdom
The 2006 EU nutrition and health claims regulation is putting the brakes on the commissioning of trials to back claims, according to Cédric Bourges-Sevenier, PhD, general manager at French science...
Prebiotic follow-on formula ads censored in UK
The UK Advertising Standards Authority (ASA) has ruled against Nutricia-owned Milupa over adverts promoting its prebiotic-fortified, follow-on formula, Aptamil.
Making the most of isoflavone marketing
The manner in which pre-menstrual and menopausal indications for soy and red clover isoflavones that recently won approval from the European Patent Office can be translated into marketing messages,...
EFSA health claim opinion
EFSA rejects probiotic immunity health claim
The string of probiotic health claim rejections has continued with the European Food Safety Authority rejecting another emerging science dossier for failing to demonstrate its proposed health benefit.
EFSA health claim opinion
EFSA opinion against four probiotic and prebiotic health claims
The European Food Safety Authority (EFSA) has rejected three article 13.5 probiotic and prebiotic health claims and one article 14 claim linking prebiotics with a range of benefits from immunity...
Urgent article 13.1 health claims dialogue needed, says CIAA
The pressure is mounting for formal discussions between industry and the European Commission and the European Food Safety Authority (EFSA) on more than 4000 generic health claim submissions, with the...
‘Better no regulation than a bad regulation’ say EU omega-3 scientists
A group of prominent lipid scientists has petitioned the EU calling for a rethink of draft daily reference intake levels for omega-3s they fear will only confuse consumers and...
EFSA: First article 13.1 health claim opinions delayed until September, 2009
The European Food Safety Authority (EFSA) and European Commission have acknowledged for the first time that the July 31 deadline for publication of the first batch of health claim...
EU omega-3 recommendations welcomed by industry
Major omega-3 suppliers have welcomed the European Food Safety Authority (EFSA) omega-3 opinion on recommended daily consumption levels for EPA and DHA but will continue lobbying for higher levels.
EFSA receives alternative article 13.1 claims assessment model
Food industry associations have banded together to present the European Food Safety Authority (EFSA) with an alternative model for assessing article 13.1 health claims.
EFSA says ‘no’ to probiotic health claims guidance
The European Food Safety Authority is unlikely to consider setting guidance for probiotic health claims, despite mounting pressure from industry and the scientific community stressing the need for a clear...
Probiotics to boom despite trust issues, says researcher
Brits are responding to successful marketing from the likes of Danone and Yakult and embracing digestive health products such as probiotic yoghurts and drinks, but the market has plenty of...
UK Dairy Council calls for health claims common sense
The UK Dairy Council has welcomed the European Food Safety Authority’s recent statements about greater transparency in its nutrition and health claims assessment process, but warned now-valid claims in member...
Guest article
EU health claims conversation must continue
Nigel Baldwin is one of Europe’s canniest consultants when it comes to the tricky business of European Union nutrition and health claims. He was at the European Food Safety Authority...
EU omega-3 levels must be higher, say UK academics
It will be too easy for omega-3 bearing functional foods to make content claims under a proposed amendment to European nutrition and health claims rules, according to UK researchers.
Europe to get omega-3 food content claim
A draft amendment to the 2006 nutrition and health claims regulation will see omega-3 content claims permitted across the European Union for the first time, possibly by year’s end.
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