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Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Tooth-friendly probiotic products are on horizon, BASF

Consumer products containing a patented ingredient that binds bacteria in the mouth responsible for tooth caries and stops them sticking to teeth could reach the market this year, according to...

Probiotics group to target consumers in 2011

The International Probiotics Association (IPA) is set to launch a new website early next year that will aim to deliver information about the microorganisms to consumers.

Exclusive interview

Health claims legal challenge remains a possibility

In the fourth excerpt from a NutraIngredients health claims roundtable, our experts discuss the possibility that the 2006 nutrition and health claims regulation may end up being challenged in an...

EFSA dismisses omega-3 cognitive claim appeal

The European Food Safety Authority (EFSA) says there are no grounds for amending the omega-3 cognitive function health claim rejection it issued to UK omega-3 supplements brand, Equazen Eye Q,...

James White secures new listings for beetroot shots

The firm behind heart-friendly beetroot juice Beet It has secured new retail listings for its ‘one-shot’ 70ml packs after a successful launch in Holland & Barrett.

Exclusive interview

Time for a ‘Probiotics for Life’ industry website?

In the third excerpt from a NutraIngredients health claims roundtable, our experts wonder whether industry is being creative enough with the new European Union regulations.

Exclusive interview

Proving health claims with healthy populations proves tough

In the second excerpt from a NutraIngredients health claims roundtable, our experts discuss some of the controversy that surrounds health claim validation in healthy populations.

EFSA sets health claim workshop timetable

The European Food Safety Authority has published dates for a series of area-specific health claim workshops beginning with gut health and immunity in Amsterdam on December 2.

Yakult confident about probiotic dossier

Probiotics player Yakult is confident the European Food Safety Authority (EFSA) will hand its probiotic-immunity health claim dossier a positive opinion, despite the agency contacting it with further questions.

Solae: EFSA soy-cholesterol opinion is “disconcerting”

Leading soy supplier Solae has criticised the European Food Safety Authority (EFSA) for a selective approach that saw the agency’s health claims panel dismiss upward of 30 human intervention studies...

EFSA health claim opinion

EFSA rejects soy protein-cholesterol health claim

The European Food Safety Authority (EFSA) has issued a negative opinion to a health claim submission linking soy protein and reduced LDL cholesterol.

EFSA health claims chief offers rejected dossier hope

In this third and final part of this exclusive NutraIngredients podcast with Professor Albert Flynn, chair of European Food Safety Authority’s Scientific Panel on Dietetic Products, Nutrition and Allergies (NDA),...

EFSA Health Claim Opinion

Provexis' tomato extract supplement use approved by EFSA

UK firm, Provexis, has won approval from the European Food Safety Authority (EFSA) for use of its Fruitflow technology in dietary supplements.

Health claims update: Article 13.1 ‘on track’

The European Food Safety Authority (EFSA) says it is on track to release its next batch of Article 13.1 health claim opinions in September this year, but there is still...

ASA rules against constipation supplement adverts

The UK Advertising Standards Authority (ASA) has ruled against press adverts promoting the bowel health potential of probiotic and fibre-containing food supplements due to a lack of scientific backing.

Frost predicts buoyant global omega-3 growth

A “flood of scientific evidence” for omega-3 forms DHA and EPA, positive press, elevated consumer awareness and proactive industry representation will drive 60%+ omega-3 growth in coming years, according to...

EC: Energy drinks don’t need warning labels

The European Commission has rejected a German motion to enforce energy drinks to carry warning labels.


Functional foods at a crossroads

Do functional foods work?

UK watchdog rules omega-3 supplements adverts medicinal

A national press campaign for omega-3 food supplements that claimed they could, “cure reflux, severe eczema and arthritis” has been challenged by the Advertising Standards Authority (ASA).

Ocean Spray: ‘We need antioxidant biomarker support’

A European Union health claim rejection hasn’t dampened the spirits of global cranberry leader, Ocean Spray, which has continued to invest in science for urinary tract infections and frontier areas....

Study: Danacol cholesterol claims encourage consumers to pay more

Researchers have found consumers will pay more for sterol-fortified yoghurt products making cholesterol-lowering claims, even those who don’t have cholesterol issues.

Vitabiotics remodels diabetes supplement adverts to meet ASA demands

Major UK supplements company Vitabiotics says it is about to launch a new series of advertisements backing a diabetes supplement after the UK advertising regulator took issue with its former...

'Antioxidants inside': Nutrition or health claim?

Dr Mary Gilsenen, head of regulatory services at Leatherhead Food Research explains why simply using the term ‘antioxidant’ on a product can be a health claim.

EC: Brand names can be health claims

Brand names such as Unilever’s Slim.Fast can be interpreted as health claims but the manner of interpretation is not yet set in tone, with further discussions required, according to the...

Diabetes supplement rapped for misleading claims

The UK Advertising Standards Authority (ASA) has ruled diabetes claims for a dietary supplement are not scientifically backed and told the manufacturer the adverts must not appear again in their...

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