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Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Health claims update: Article 13.1 ‘on track’

The European Food Safety Authority (EFSA) says it is on track to release its next batch of Article 13.1 health claim opinions in September this year, but there is still...

ASA rules against constipation supplement adverts

The UK Advertising Standards Authority (ASA) has ruled against press adverts promoting the bowel health potential of probiotic and fibre-containing food supplements due to a lack of scientific backing.

Frost predicts buoyant global omega-3 growth

A “flood of scientific evidence” for omega-3 forms DHA and EPA, positive press, elevated consumer awareness and proactive industry representation will drive 60%+ omega-3 growth in coming years, according to...

EC: Energy drinks don’t need warning labels

The European Commission has rejected a German motion to enforce energy drinks to carry warning labels.


Functional foods at a crossroads

Do functional foods work?

UK watchdog rules omega-3 supplements adverts medicinal

A national press campaign for omega-3 food supplements that claimed they could, “cure reflux, severe eczema and arthritis” has been challenged by the Advertising Standards Authority (ASA).

Ocean Spray: ‘We need antioxidant biomarker support’

A European Union health claim rejection hasn’t dampened the spirits of global cranberry leader, Ocean Spray, which has continued to invest in science for urinary tract infections and frontier areas....

Study: Danacol cholesterol claims encourage consumers to pay more

Researchers have found consumers will pay more for sterol-fortified yoghurt products making cholesterol-lowering claims, even those who don’t have cholesterol issues.

Vitabiotics remodels diabetes supplement adverts to meet ASA demands

Major UK supplements company Vitabiotics says it is about to launch a new series of advertisements backing a diabetes supplement after the UK advertising regulator took issue with its former...

'Antioxidants inside': Nutrition or health claim?

Dr Mary Gilsenen, head of regulatory services at Leatherhead Food Research explains why simply using the term ‘antioxidant’ on a product can be a health claim.

EC: Brand names can be health claims

Brand names such as Unilever’s Slim.Fast can be interpreted as health claims but the manner of interpretation is not yet set in tone, with further discussions required, according to the...

Diabetes supplement rapped for misleading claims

The UK Advertising Standards Authority (ASA) has ruled diabetes claims for a dietary supplement are not scientifically backed and told the manufacturer the adverts must not appear again in their...

Unilever: Slim.Fast brand name is not a health claim

Dutch-British food company Unilever says Slim.Fast, the brand name for its highly popular weight management product, is not under threat of being construed as an unauthorised health claim in the...

Exclusive interview

EFSA health claims chief: Our methods are misunderstood

In part two of this exclusive NutraIngredients podcast, Professor Albert Flynn, chair of European Food Safety Authority’s Scientific Panel on Dietetic Products, Nutrition and Allergies (NDA) refutes criticism the agency...

Danone (quietly) ditches Shape 'Feel fuller for longer'

Danone has quietly dropped its hunger-busting Feel fuller for longer brand and pumped all available resources into promoting its Shape Zer0% fat-free yogurts instead.

MEPs head to EFSA with health claim questions

A group of eight Members of the European Parliament (MEPs) met with EFSA representatives last week to discuss matters including health claims, nutrient profiling, GMOs and nanotechnology in food.

Exclusive interview

Health claims chief highlights EFSA’s compromised comms policy

Professor Albert Flynn, chair of European Food Safety Authority’s Scientific Panel on Dietetic Products, Nutrition and Allergies (NDA) tells Shane Starling how its communication ambitions are being thwarted by a...

Exclusive interview

DSM CEO: “food ingredients are not pharmaceuticals”

The president and chief executive officer of DSM Nutritional Products, Leendert Staal, says his company is facing up to life under EU’s new health claims rules, but has not changed...

Industry examines economic impact of claims regulation

The economic impact of the new European health claims regulation on the nutrition industry will become clearer within the next three months, when the results of an independent assessment are...

EU amends sterol/stanol health claims

Amended European Union plant sterols/stanols health claims will permit products such as spreads and yoghurts to make claims with a lower content of the cholesterol-lowering ingredients.

Probiotics players seek health claims strategy

Stakeholders in the probiotics industry came together for a regulatory workshop in Slovakia last week to discuss how to deal with the challenges the sector faces from the new European...

Telecommunications are health claim loophole, says consultant

Health claims made about food products via telephone marketing calls could place some companies at an unfair advantage by allowing them to sidestep the EU nutrition and health claims regulation,...

Article 13.5 won’t resolve EFSA’s data gaps

Re-formatting and re-submitting rejected, article 13.1 health claim dossiers under article 13.5 will not miraculously turn red lights green as many are hoping, according to a leading European health claims expert.

EC considers extending ALA claim to DHA

European Food Safety Authority (EFSA)-backed claims linking omega-3 form ALA and cognitive and eye function may be extended to DHA, a recent, specially convened European Commission-hosted meeting has suggested.

Mathioudakis: Only member states can withdraw art 13.1 health claims

Generic, article 13.1 health claims can be withdrawn from the European Union nutrition and health claims system, but only via member state authorities and not individual companies or parties that...

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