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A Case Study in Using Health & Wellness Segmentation to Grow Your Business

Format: Webinar | Document type: Supplier Webinar
Related applications: Vitamins & premixes , Weight management
Weight Management 2016

Data collected from more than 14,000 consumers in 22 countries forms the basis of a recent insight-driven research project from DuPont Nutrition & Health, designed to help food and beverage manufacturers develop and market products in the health and wellness area.

Learning the demands of the various health & wellness segments is critical to understanding what motivates food purchase behavior. Join DuPont Nutrition & Health’s Greg Paul as he discusses the results of this global segmentation research and reveals the consumer segments you need to know. We will run through a case study to bring the results to life and make it tangible for attendees.

This proprietary research will aid food and beverage manufacturers to determine the motivations, needs, concerns, and behaviors of various consumer groups in today’s evolving market.


  • Greg Paul PhD MBA

    Greg Paul PhD MBA

    Marketing Director, Global Consumer Segments

    DuPont Nutrition & Health