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Recession-hit consumer turns to chocolate, more evidence

10-Mar-2009

Further evidence to suggest that when the going gets tough, the tough eat chocolate with upmarket London department store Selfridges claiming chocolate sales are up a colossal 80 per cent on last year's figures.

A report from the Belfast Telegraph newspaper writes that in addition to chocolate, consumers are also turning to sweets as a treat, with the store reporting a 30 per cent sales increase in non-chocolate confectionery.

“Chocolate is an affordable luxury, it doesn't cost a huge amount and makes people feel better," said a Selfridges spokeswoman cited in the article.

“We have seen a big increase in people buying chocolate in the store," she added.