“It was easier before,” Jeorg Gruenwald, PhD, the president and co-founder of German-based consultancy and CRO, analyze&realize told a NutraIngredients round-table.
“I have been doing clinical trials for about 25 years now. Lots in botanicals, lots in food products. In good, earlier times we could really high cholesterol values, really [high] blood pressure and show how natural products worked. Now we have to work on the borderline.”
Measuring healthy outcomes in the healthy
Roberta Re, PhD, nutrition research manager at Leatherhead Food Research, emphasised the importance of demonstrating benefits in healthy populations.
“While in the past you would try and see the effect of a product on a specific health outcome you could use more extreme or manifested physiological issues either if it was cholesterol or diabetes or so forth; now we have to be much more careful about how we select our health studies,” she said.
“Therefore there is a new healthy group of people with either a risk or a minor incident of a health problem that we have to target and we have to be able to shown an improvement that is not really a disease. So it really is not an easy challenge.”
Crossing the borderline
Gruenwald highlighted advances made in areas like weight management and immunity where official European Food Safety Authority (EFSA) guidance was proving useful.
Re observed the gap that exists between much nutrition research that has been performed by academia and the highly specific demands being made of the discipline under the 2006 EU nutrition and health claims regulation (NHCR).
“It is therefore understanding how you are using the available science to substantiate a claim for a dossier,” she said.
Gruenwald agreed that there was much about the NHCR’s demands that could not be fulfilled by the current body of academic work alone.