SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news

 

 
Dispatches from Vitafoods Europe 2012

New Frutarom health chief: We can learn from BASF-Cognis “concept selling”

By Shane Starling from Geneva , 11-Jun-2012
Last updated on 15-Jan-2014 at 14:54 GMT2014-01-15T14:54:01Z

New Frutarom health chief: We can learn from BASF-Cognis “concept selling”

The new chief of Frutarom’s Health Division says the Israeli-Swiss flavours, fragrances and ingredients firm can learn something about ‘concept marketing’ from the many years he spent at former employer, BASF-Cognis.

Marketing ingredients is one thing, but things have evolved beyond that into something altogether more complex if contemporary customer needs are to be met, Holger Riemensperger, the general manager business unit, Health, told us at Vitafoods Europe.

“What we can specifically learn is the concept selling approach,” said Riemensperger. “So not offering just single ingredients, but total concepts, packages for the customer.”

Regional, category expansion

Under his leadership, Frutarom is also focusing on regional expansion into emerging markets like Asia and latin America, while boosting its presence in functional foods and cosmetics.

“Today we are very strong in nutraceuticals but we want to leverage our portfolio also into these adjacent markets. And not least in the portfolio, but not only products, but also into technologies.”

This growth will mostly be fostered internally, he said, but acquisitions were also a possibility especially in emerging markets.

One thing that would remain unchanged about the company, Riemensperger reflected, was its commitment to scientific investigation to back safety and efficacy claims.

Unilever revamps margarine packaging

Unilever revamps margarine packaging to promote active plant ingredients

Unilever has partnered with Design Bridge design agency to change its Flora ProActiv spread...

Link to causality: Industry needs to up prebiotic & probiotic efforts

Eran Segal

Data Scientist, Weizmann Institute

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

Technological advances, from genomic testing to real-time data collection from wearables, will open up...

Glanbia adds sparkle to iron with new Lactoferrin delivery format

Glanbia adds sparkle to iron with new Lactoferrin delivery format

With athletes in mind, Glanbia partnered with Wisconsin-based PoppingFUN for a new confectionary-inspired delivery...

Better omega-3s test will help improve public health outcomes, developer says

Better omega-3s test will help improve public health outcomes, developer says

A streamlined test for omega-3 levels in the blood will help consumers better understand...

Stealth carrots and vegetable ingredients

Stealth carrots: How veggies are finding victory in F&B

Carrots might look dull compared to trendy super fruits and leafy vegetables, but the...

Tate & Lyle opens oat ingredients facility expansion

Tate & Lyle opens oat ingredients facility expansion

Henrik Schmidt

VP & GM Oat Ingredients, Tate & Lyle

Cornelius’ future suite-smelling as new lab opens for business

Cornelius’ future suite-smelling as new lab opens for business

Darren Spiby, Joy Thomas

CEO, Business technical development manager, Cornelius

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific