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Dispatches from FIE 2011

Oat beta glucan makes claims on European cholesterol market

By Shane Starling in Paris , 02-Dec-2011
Last updated on 08-Dec-2011 at 18:05 GMT

The European Union cholesterol-lowering market has a new player after an oat beta glucan's claim was written in to European law books this month.

Ruedi Duss, the managing director of CreaNutrition, the Swiss-Swedish oat beta glucan specialist behind the claim, told NutraIngredients what it means to have won a rare article 14 disease risk factor reduction claim: After a few millions of euros of investment, it means a lot.

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