SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news

 

 
DISPATCHES FROM VITAFOODS EUROPE 2012

Winning EFSA over is only half the health claims battle

By Nathan Gray from Geneva , 29-May-2012
Last updated on 30-May-2012 at 09:57 GMT2012-05-30T09:57:27Z

Winning EFSA over is only half the health claims battle

There is a fine line to tread between scientific accuracy and consumer understanding when it comes to EFSA approved health claims, says the director general of the European Food Information Council.

Providing solid evidence to EFSA for the substantiation of health claims is proving to be a huge battle for many in the industry. But perhaps the biggest battle comes if and when claims are approved by the regulatory body.

Helping consumers understand the claims that are approved by EFSA, is an area of the health claims regulation that has attracted very little attention in the past. However the topic is fast becoming a hot topic for the industry as many companies attempt to translate the 222 approved claims into on-pack messages for the general public.

Speaking at the recent Vitafoods conference and exposition in Geneva, Dr Josephine Wills, director general of the European Food Information Council (EUFIC) told NutraIngredients that only around 25% of consumers say they look at nutritional and health claim information when they are buying products.

Wills noted that some EFSA approved claims are ‘probably’ easier to understand than others, though noted that there has been very little research done on how well consumers understand the EFSA approved wordings.

“I do sympathise with what everybody is trying to do,” said Wills. “We have food producers and ingredient producers trying to make it easily understood for the consumers because that’s what the regulation says … But on the other hand we have EFSA and regulators trying to make it very scientifically accurate.”

“It’s going to be an interesting time to see how health claims actually develop to a point whereby its easily understood by consumers and they know what it means, but also the scientific elements are still there.”

You can find the full research conducted by EUFIC by clicking here .

Nutraceutical innovation around boosting or reducing nitric oxide

Nutraceutical innovation around boosting or reducing nitric oxide

Industry interest in boosting nitric oxide, a potent vasodilator, has been increasing, with companies...

Milk protein producer not ready throw in towel to whey

Milk protein producer not ready throw in towel to whey

Milk proteins continue to carve out a strong niche in sports nutrition despite’s whey...

Just Thrive Probiotic chosen for HIV trial, company says

Just Thrive Probiotic chosen for HIV trial, company says

Thrive Probiotic has gathered data on the company’s Just Thrive Probiotic supplement and its...

Synbio ingredients have vast market penetration, new list shows

Synbio ingredients have vast market penetration, new list shows

Synthetic biology, or GMO 2.0 as some are calling it, has vastly more penetration...

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

Erin Boyd Kappelhof

Managing Partner, Eat Well Global

FOODVISION: DNA testing just ‘one part of the jigsaw’

FOODVISION: DNA testing just ‘one part of the jigsaw’

Andrew Steele

Head of Product Development, DNAFit

From marketing to taste: How virtual reality will change the food industry

From marketing to taste: How virtual reality will change the food industry

Virtual reality has arrived and is set to change the way the food industry...

Is pharma interest in probiotics a challenge or opportunity?

Is pharma interest in probiotics a challenge or opportunity?

The probiotic category continues to grow rapidly on a global basis. And with growth...

Food Vision: Insights and highlights from day one in London

Food Vision: Insights and highlights from day one in London

Food Vision kicked off yesterday with insights from innovation specialists and trailblazing startups. Join...

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific