SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Research

Read more breaking news

 

 

NPD shouldn’t be a hit and miss process, but a methodical drawing of inspiration from multiple industries: Inventours CEO

By Stephen DANIELLS , 19-Feb-2014
Last updated on 19-Feb-2014 at 16:19 GMT2014-02-19T16:19:45Z

NPD shouldn’t be a hit and miss process, but a methodical drawing of inspiration from multiple industries: Inventours CEO

New product development doesn’t have to be a random hit and miss exercise, but can be helped by 60 lines of thinking, says the CEO of Inventours and author of the new book Catalyzing Innovation.

Having observed the new product development process at a number of multinationals including General Foods, Nestle, J. Walter Thompson, PepsiCo, and Disney, Michelle Greenwald appreciates the deficiencies in many new product development processes. In order to better understand the innovation process, she has travelled all over the world and observed unique aspects that made products innovative and successful, from the smallest, simplest innovations, to tremendously complex new ideas.

The result is her 60 Lines of Thinking. She says that nearly everything she sees fits into these categories.

“Many of the greatest innovations have resulted from taking ideas from one category and applying them to totally different categories,” she explained, “like the waffle iron that inspired Nike’s Waffle Trainer sneaker, or the colored, glossy jelly bean coatings that inspired the Apple iMac computers, or hummingbird beaks that inspired Japan’s high speed trains.”

Greenwald told use that her goal with Inventours and the new book is to energize the thinking of global executives by giving them insights from successful practitioners in other fields. She will also share many of these insights as a speaker at FoodNavigator’s upcoming Food Vision 2014 event in Cannes on March 31 to April 2 (click here for full details ).

Win a place at Food Vision

Have your say about three big debate issues and your viewpoints could earn you a place at Food Vision. This is your chance to shape the debate live and in-person.

For more information and to enter, please click here .

Innovation

At Food Vision 2014, Greenwald will look at what makes the most innovative and successful products on the market so unique, and identify the focused lines of thinking that led to those breakthrough ideas.

She will also talk about select innovations that successfully grew the brands, and promote cross-pollination of thinking & illustrates how to benchmark other industries and companies, to help firms and entrepreneurs learn to do it more systematically themselves.

Inventours and Catalyzing Innovation were inspired by the approach to innovation of Ferran Adriá, the great Catalan chef, she said. “He combines great stimuli gathered from other industries around the world, with a methodical checklist of ways to vary how ingredients are prepared, processed, and combined, how and what equipment is used, and what ingredients the equipment and processes are applied to.

“Having worked in New Product Development for large multinationals for many years, where the process can involve random ideas surfacing in a hit or miss fashion, I thought it would be useful to provide firms with a more comprehensive way to develop or improve their products and services to better meet customer needs and capture their imaginations.”

There are two upcoming Inventours programs planned for June of this year, one in Barcelona and the other in Paris . The events gives attendees exclusive insider access to innovation thought leaders from the world of food, including The AliciaFoundation founded by Ferran Ariá, Givaudan (Chris Thoen, Sr. Vice President), Pernod Ricard (Alain Dufosse, Group Leader), Pierre Hermé Paris (Pierre Hermé himself), and Alain Ducasse Enterprises (Laurent Plantier, CEO), complimented by experts from the world of advertising, architecture, video games, fashion, and design.

Food Vision 2014

Michelle Greenwald, CEO of Inventours

Greenwald’s presentation at Food Vision 2014 will outline a methodology that allows vast inspiration to be drawn, not just from multiple industries, but from the worlds of art and science too, and then distilled down into innovations with the power to change your market and boost your business.

For more information and to register for Food Vision, please click here .Topics covered include an innovation world tour, a search beyond borders, exploiting every innovation opportunity from product to packaging, shape, size and color, and focusing innovative thinking on the achievement of business growth.

Catalyzing Innovation is available on iTunes.

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars