Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Research

Read more breaking news



New innovation models are needed to boost the functional food NPD processes

1 comment11-Jan-2013
Last updated on 14-Jan-2013 at 13:22 GMT2013-01-14T13:22:37Z

New innovation models needed to boost the functional food NPD

Industry must evolve away from traditional NPD processes if it is to succeed in developing new and innovative functional food products, warn researchers.

The development of new functional food products is a complex process, where the factors that play into successes and failures are very different than those for traditional new product development (NPD), according to researchers writing in Trends in Food Science & Technology .

“Functional foods, being one of the major food categories of the global health and wellness market, are becoming a major focus of new product development (NPD) in the food industry,” explain the researchers, led by Rao Sanaullah Khan from Massey University in New Zealand.

NPD for health and wellness

“New consumer trends of ‘Health and Wellness’ are getting concentrated focus from leading multinational companies such as Nestle, Danone Group, Unilever, Heinz and Kraft Foods,” note the research team.

“This suggests that a reorientation of the NPD portfolio with a shift toward a more product-oriented NPD in the business innovation model may become the focus of future development in the food industry,” they suggest.

However Khan and his team suggest that this development of ‘innovative bioactive functional food products’ may require a paradigm shift in the process of food product development.

“The traditional models of NPD primarily suit incremental innovations, where speed to market is critical and the changes made in food products are typically small and low risk,” explain Khan and colleagues.  

“Thus a clear orientation toward innovation in adopting a new innovation model followed by a comprehensive strategy of pursuing relevant knowledge and resources through more extensive collaborative networks may lead the way for innovative new functional food products in future.”

Source: Trends in Food Science & Technology
Published online ahead of print, doi: 10.1016/j.tifs.2012.11.004
“Functional food product development – Opportunities and challenges for food manufacturers”
Authors: Rao Sanaullah Khan, John Grigor, Ray Winger, Alan Win

1 comment (Comments are now closed)

New Food Product

People want to have new taste in new food composed of traditional and natural ingredients. I am very interested in new food products. Please help me know.

Report abuse

Posted by Momammad Wajed Ali
13 January 2013 | 15h552013-01-13T15:55:44Z

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Balancing Innovation and Risk in Sports Nutrition Ingredients
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars