SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Suppliers

Read more breaking news

 

 
Key Insights from Food Vision

Are food companies getting social media right? In a word, 'no'

By Nathan Gray+

24-Apr-2014
Last updated on 06-May-2014 at 16:15 GMT2014-05-06T16:15:47Z

Are food companies getting social media right? In a word, 'no'

Fear is a major roadblock to many food companies getting it right when it comes to social media, according to business mentor and entrepreneur Mike Greene.

Many food companies are getting social media wrong because they are controlled by older managers who are scared of the changes that embracing new ways of working can bring. However, firms looking to change should not just hire the first young person to show a bit of skill in social media either, warned Greene.

"It seems to me that a lot of the people who hold the budget [for social media] at companies are that little bit older, so they are not really naturally with social media," he told FoodNavigator after speaking at the 2014 Food Vision event in Cannes.

"It scares them and they don't know what to do, so they stick to the media they know," explained the business mentor, philanthropist and author.

"To me it's a bit like when the car was invented, and people were going around on horses. They couldn't believe that it was really necessary. They couldn't believe that it would be as reliable as their old way of doing things.

"We're seeing that with social media versus traditional media, and people just aren't making the transition, because of fear."

However, Greene also warned that it is 'crazy' to just assume that younger people will be better at social media in a business setting.

"They might use it, but that doesn't make them an expert. You need to know whether they know about social media, because there are rules that work, and ways that work, and the right mix of video and imagery and content is really important to get successful social media."

Just Thrive Probiotic chosen for HIV trial, company says

Just Thrive Probiotic chosen for HIV trial, company says

Thrive Probiotic has gathered data on the company’s Just Thrive Probiotic supplement and its...

Synbio ingredients have vast market penetration, new list shows

Synbio ingredients have vast market penetration, new list shows

Synthetic biology, or GMO 2.0 as some are calling it, has vastly more penetration...

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

Erin Boyd Kappelhof

Managing Partner, Eat Well Global

FOODVISION: DNA testing just ‘one part of the jigsaw’

FOODVISION: DNA testing just ‘one part of the jigsaw’

Andrew Steele

Head of Product Development, DNAFit

From marketing to taste: How virtual reality will change the food industry

From marketing to taste: How virtual reality will change the food industry

Virtual reality has arrived and is set to change the way the food industry...

Is pharma interest in probiotics a challenge or opportunity?

Is pharma interest in probiotics a challenge or opportunity?

The probiotic category continues to grow rapidly on a global basis. And with growth...

Food Vision: Insights and highlights from day one in London

Food Vision: Insights and highlights from day one in London

Food Vision kicked off yesterday with insights from innovation specialists and trailblazing startups. Join...

Probiota Insights: Which probiotic formats hold the most exciting future potential?

Probiota Insights: Which probiotic formats hold the most exciting future potential?

There is a huge focus on finding 'the next big thing' in terms of...

Probiota Insights: Is a probiotic EFSA claim possible?

Probiota Insights: Is a probiotic EFSA claim possible?

We've seen hundreds of rejections in the past 10 years. But industry remains bullish...

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific