SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

News > Suppliers

Read more breaking news

 

 

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

By Oliver Nieburg+

17-Jun-2014
Last updated on 17-Jun-2014 at 12:18 GMT2014-06-17T12:18:53Z

Efrat Kat, director of marketing and sales for Algatechnologies

Efrat Kat, director of marketing and sales for Algatechnologies

Algatechnologies sees potential for red seaweed derivative astaxanthin in chocolate coins promoting beauty for the US market.

Speaking to ConfectioneryNews at nutraceutical tradeshow Vitafoods, Efrat Kat, director of marketing and sales for Algatechnologies said: “Astaxanthin is known to be one of the most potent antioxidants in nature.”

She claimed that the ingredient aided cardiovascular health, muscle strength and had anti-inflammatory properties.

“Some people have difficulty to consume so many capsules a day…so I think if it’s possible to include a chocolate coin with astaxanthin it may be a very good delivery system. It’s more fun to eat chocolate than to swallow pills.”

No EU novel foods

Algatechnologies sells astaxanthin under the AstaPure brand. The ingredient, derived from red microalgae, is grown in Israel, but is not yet approved as a novel food in the EU.

Kat said that the ingredient held promise in functional confectionery for the US and Japan.

Cosmetic product

“We sell it mainly for sports nutrition, for skin health products, for example many cosmetic products are using astaxanthin in their formulations,” she said.

Algatechnologies has partnered with Israeli private label confectionery maker Carmit Candy to produce a chocolate coin with astaxanthin.

Each coin contains 2 mg, meaning consumers need to eat two to get recommended daily dose. Kat claimed that the color and taste in chocolate were unaffected.

Related products

New gut models facilitating microbiome research

New gut models facilitating microbiome research

The understanding of what happens within the human digestive system has always been hampered...

US market is faster, but not lower quality or less ethical than Europe, consultant says

US market is faster, but not lower quality or less ethical than Europe, consultant says

In the wake of the New York Attorney General affair, one question that has...

Blackmores: We wanted to see krill sustainability with our own eyes

Blackmores: We wanted to see krill sustainability with our own eyes

Richard Henfrey

Chief Operating Officer, Blackmores

Marine resources: Ireland looks for its whey powder of the sea

Marine resources: Ireland looks for its whey powder of the sea

The Irish government has invested €5.2m to capitalise on the country's untapped marine biodiversity. ...

How food firms could save energy

Top three energy tips for food firms

Food manufacturers could cut their energy costs by operating more energy efficiently, avoiding production...

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

After a few years of negativity, the industry has a spring in its step...

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

The making of a brand: Contract manufacturers share secrets to success

The making of a brand: Contract manufacturers share secrets to success

The firms that manufacture healthy food and supplement products do much more than just...

The ins and outs: Are firms shifting to vertically integrated supply chains?

The ins and outs: Are firms shifting to vertically integrated supply chains?

Outsourcing. It's no secret it can bring big financial and logistical gains. But in...

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

Key Industry Events

Vitafoods Asia 2015

Hong Kong / Conference and exhibition

Read more

Food Vision USA 2015

Chicago, IL / Conference

Read more

Access all events listing