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Fish oils made tastier

By staff reporter , 05-Jan-2006

Flavoured omega-3 oils are being offered by a growing number of firms as an alternative delivery format to capsules.

All omega-3 products are seeing strong growth in the marketplace as research demonstrates their value to brain and heart health.

But while fish oil softgels remain a popular choice, some consumers and many children prefer to take a spoonful of liquid. The taste of most oils however is offputting.

To meet demand for spoonable supplements therefore, oils producer Bioriginal said this week that it has introduced a new range of omega-3, 6 and 9 oils in citrus or spice-based flavours.

The company, which had already made some flavoured oils on demand from customers, is rolling out the products as part of its standardized range, targetting particularly those customers looking for a finished product.

"Bottled oils are coming to the fore," Adrian Hughes, technical director at the firm, told NutraIngredients.com.

"The trend is about offering consumers a choice about the way they take their omega supplements," he added.

Fish oils have traditionally been taken in liquid form by fans of cod liver oil, still one of the best-selling supplements in the UK. But instead of forcing it down childrens' throats, parents can now give them a better-tasting tonic.

Welsh company Cultech has already seen success with its flavoured, low-odour fish oil range launched two years ago.

The company's orange-flavoured fish oil, bottled like a tonic, is now its best-selling and fastest-growing product line.