SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

News > Suppliers

Read more breaking news

 

 
Loading...
Key Insights from Food Vision

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

By Kacey Culliney+

10-Apr-2014
Last updated on 06-May-2014 at 16:16 GMT2014-05-06T16:16:41Z

Stephen Daniells and Shane Starling from FoodNavigator and NutraIngredients

Stephen Daniells and Shane Starling from FoodNavigator and NutraIngredients

What is the future of food? Simple communication of complex advances will be crucial, as well as picking up the pace amid a global population boom to feed the world nutritiously and sustainably, according to FoodNavigator and NutraIngredients senior editors.

We spoke to the two senior editors of FoodNavigator and NutraIngredients at this year’s Food Vision event in Cannes about some of the key takeaways from this exclusive event that drew in some of the most innovative and knowledgeable visionaries in the field.

Bridging gaps

Stephen Daniells, senior editor of FoodNavigator-USA and NutraIngredients-USA, said it was important industry looked to bridge the gap between academia and communicate better with consumers.

“If you talk about food creativity, consumers kind of respond to that. If you talk about food technology and science, it kind of creates a level of mistrust… The message that has come through quite strongly is simplify,” he said.

Simplification of the supply chain and on-pack communication for consumers would be needed, he said.

However, Daniells questioned how industry could manage this when the technologies behind food development were becoming increasingly complex.

“How do you bridge that gap between industry, academia and the consumer and present a very simple message for very complicated technology that’s going to come through and present a lot of opportunities for the future?”

Dealing with fast change in a sustainable way

Shane Starling, senior editor of FoodNavigator and NutraIngredients Europe, said one hurdle for the food industry was overcoming change sustainably.

“The world is changing fast and so is the food industry, and people are struggling to know how to deal with that,” he said.

He said there were a range of problems facing industry, one major problem being the impact of food production on the environment.

“A lot of the concerns here are around sustainability. So, a lot of those innovation ideas can help amend or change the way the food production system works.”

Going local? City farms? Still challenges…

Daniells said there had been a significant emphasis on ‘going local’ but queried whether the model could be up-scaled for multinational companies.

Starling said the idea of city farms had been thrown up and could be a potential solution to feeding the growing and fast-changing population.

Both editors agreed, however, that there were a raft of challenges that remained for industry such as aligning company goals with wider global food issues and reconsidering formulations with health and nutrition in mind.

The making of a brand: Contract manufacturers share secrets to success

The making of a brand: Contract manufacturers share secrets to success

The firms that manufacture healthy food and supplement products do much more than just...

The ins and outs: Are firms shifting to vertically integrated supply chains?

The ins and outs: Are firms shifting to vertically integrated supply chains?

Outsourcing. It's no secret it can bring big financial and logistical gains. But in...

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

Shifting demands: Where will the growth in healthy foods come from?

Shifting demands: Where will the growth in healthy foods come from?

With an ever increasing consumer demand for healthier food products, many within the industry...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Is personalised nutrition about to go public in a big way?

Is personalised nutrition about to go public in a big way?

Radek Sali, CEO,Swisse Wellness;

François Scheffler, head, BASF human nutrition;, Loren Israelsen, president, United...

Who is responsible for battling the big issues in food?

Who is responsible for battling the big issues in food?

From obesity to malnutrition and water scarcity, the world is facing an ever-growing number...

Newly available oilseed species features 'game changing' SDA content

Newly available oilseed species features 'game changing' SDA content

A new, more efficient form of plant-based omega-3s is coming to market in the...

Biased by industry? Do academic and business collaborations work?

Biased by industry? Do academic and business collaborations work?

Like many areas of nutrition research, probiotic and prebiotic science relies on strong collaboration...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University