Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Suppliers

Read more breaking news



Frutarom rolls out “winter ailment” herb and mineral suite

By Lynda Searby , 16-May-2012

Frutarom rolls out “winter ailment” herb and mineral suite

Consumer concerns about drug resistance, promising market data and interest from the industry in established, ‘safe’ ingredients with EFSA-approved claims are behind Frutarom’s decision to roll out a range of ingredients addressing immune health.

Zinc, copper, echinacea, pelargonium and sage extract are among the ingredients in the Swiss company’s new immune health portfolio, which officially launches at Vitafoods next week.

The company said it was encouraged by Innova Market Insights data which found immune health to be the second most popular positioning for global supplement launches during 2011.

Adeline Prévost, product manager for Frutarom Health, told “We have experienced increased interest from our customers which supports the market information.”

Frutarom’s new line is designed to address three areas of immune health: Prevention against infection and re-infection; fighting infection, and recovery and relief of common symptoms of colds and flu.

“We are addressing mostly the prevention and support of winter ailments, in other words daily immunity against colds and flu,” saidPrévost.

The epidemics of recent years as well as concerns about resistance to costly manmade drugs make natural alternatives and prevention an attractive choice.”

Safe choices

Frutarom’s immune health portfolio includes minerals such as copper and zinc that have already gained European Food Safety Authority (EFSA) claim approval for immune health support, in forms that Frutarom says are ‘highly bioavailable’.

“We perceive that the ingredients that have readily accepted claims will get more interest as they are ‘safe’ choices to design new formulations,” says Prévost.

“We do, however, believe that they will most likely be paired with ‘claim-less’ ingredients that have either a stronger or a complimentary activity in the same field.”

Examples of ‘claim-less’ ingredients in the company’s portfolio include echinacea and pelargonium-based herbal extracts. Echinacea EFLA 894 is a dry-pressed herb juice traditionally used as an immune tonic to treat cough and cold symptoms.

Pelargonium EFLA 956, a root extract from Pelargonium sidoides DC, is believed to help speed recovery from cold and flu while reducing the severity and duration of the associated symptoms.

“Echinacea and pelargonium are much better suited for formulations to be sold as OTC rather than foods in the majority of countries,” says Prévost. “As well as their status being defined differently in various countries, we also find that their efficacy is trusted more by the consumer through an OTC or registered product.”

On the other hand, Frutarom says it expects zinc and copper biglycinates to find their way into many food-based applications, thanks to their low dosage and high solubility.

Frutarom has ten further health and lifestyle platforms in the pipeline, as part of a strategy to offer specific solutions for key health indications, rather than simply selling a catalogue of miscellaneous ingredients. 

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Balancing Innovation and Risk in Sports Nutrition Ingredients
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars