Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Suppliers

Read more breaking news


News in brief

Health debates will help small drinks David win Goliath’s sales

By Nicholas Robinson+

Last updated on 03-Apr-2014 at 15:20 GMT2014-04-03T15:20:37Z

The sugar debate had created a 'perfect storm' for small firms to respond to with low-sugar or sugar-free products, said Tim Chater

The sugar debate had created a 'perfect storm' for small firms to respond to with low-sugar or sugar-free products, said Tim Chater

Small drinks companies will use debates on health, such as that on added sugar, to challenge larger players like Coca-Cola, says the co-founder of a new soft drinks firm.

Entrepreneurs and small businesses should use arguments about added sugar to develop new, low-sugar and sugar-free products to lure consumers concerned about sugar consumption, Future Drinks co-founder Tim Chater said.

Chater recently launched Koji, a sparkling soft drink aimed at adults, in response to a “growing demand for healthier adult-style refreshments”, he said.

“Healthy products are set to drive growth in the soft drinks category,” he added. Of the 5.5bn litres of soft drinks sold last year, interest in adult soft drinks had risen by 4% on last year, with sales totalling £163M, said Chater. This is where the sugar debate would help drive sales, he added.

‘Sugar issue it great’

“The sugar issue is great for us because it raises the issue of how much sugar we’re consuming. As more people become aware of what they put in their bodies, they will start looking for alternatives.”

The sugar debate had created a “perfect storm” for small firms to respond to with low-sugar or sugar-free products, he said.

In March the World Health Organisation kept its 2002 recommendation that added sugars should account for no more than 10% of total energy. However, it added that reducing sugar consumption to 5% would be beneficial to consumers. 

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Balancing Innovation and Risk in Sports Nutrition Ingredients
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars