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Indevex to distribute NGCTM formula in Japan through Asahi agreement

By Richard Whitehead+ , 10-Jun-2014

Swedish biotech company Indevex has joined its Symrise KK Far East partner in a supply and licence agreement with Asahi Food and Healthcare to distribute NGCTM Nutrition Formula in Japan, where the product is better known as N&G Nutrition Formula. 

NGCTM is an natural nutritional food formulation used as a key ingredient in the formulation of a new range of Slim up Slim products under the name of Sweden Diet Support - Slim up Slim.

Through the agreement, Asahi will also benefit from Indevex’s nutrition patents and clinical studies.

The Swedish company’s vice-president of business development, Peter Carlsson, said Invedex is looking to open up new markets.

"This is a major step for Indevex and the commercialisation of NGCTM in Asia,” Carlsson explained. “It is of vital importance for us to be able to reach a wider range of consumers."

Toshio Mori, executive vice-president of Asahi Food and Healthcare, added that his company saw strong market potential for N&G Nutrition Formula across Japan.

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